Manager, Brand & Menu Strategy
Job Description
What's Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
Job Summary
The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John's category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John's category marketing strategy.
Duties and Responsibilities
Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
Manage market tests and contribute to work with agencies to bring the product to life in communication• Build compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partners• Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.• Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.• Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize• Develop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectives
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work - but let's face it - it's also pizza! If you want a fulfilling career with a company that's always moving forward, we're the right place.
Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.
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Date Posted
08/14/2023
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Subjectivity Score: 0.8
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