Manager, Brand Strategy

Manager, Brand Strategy

Bombas is a comfort focused apparel brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas is continuing to innovate with new socks and apparel while creating a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran, status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices

We are looking for a motivated and detail-oriented team player to join the Brand team as our Manager of Brand Strategy reporting directly to our Senior Director of Brand Strategy. The ideal candidate has 3-4+ years of experience working on consumer brands in the context of strategy development, comms planning, creative ideation, copywriting, or consumer research. This is an opportunity to help shape brand campaigns, audience targeting plans, and content strategy for a truly mission-oriented company. 

• Communications Planning (50%) 

Be the voice of our customer when auditing and refining Bombas’ day-to-day communication touchpoints. The ideal candidate is comfortable working cross-functionally with marketing, customer insights, product, merchandising, and creative teams to constantly improve how Bombas shows up in the world - specifically across email, site, and social. 

• Social-First Brand Marketing (30%) 

Define and lead our influencer + brand friendlies engagement strategy, helping to shape calendared content plans, execute on product distribution, contracting, measurement and agency partner management.

• Creative Brief Writing (15%) 

Support in developing insights-filled product and campaign briefs by pulling from both quantitative and qualitative data to guide decision making. The ideal candidate brings an eye for design, and can help pull visual references and cultural trends as fuel for creative ideation. 

• The 5% that we don’t know yet 

The ideal candidate brings proactivity and curiosity to help us uncover new and unexpected opportunities to shape our brand.

• You are constantly improving your craft, and hungry for feedback to make your work more effective. 
• You have an insatiable curiosity and love to dive deep into unlikely sources (like research reports, or academic articles) to uncover new insights. 
• You love cranking out creative that drives revenue for the company while building brand voice and buzz
• Excellent communication skills - you enjoy creating concise, clear, and thoughtful materials. 
• Passionate about consumer brands and communication strategies 
• A team player who is willing and happy to help
• Belief in our mission and understand the importance of giving-back
• Inquisitive, love to learn, embrace failure, and never give up
• Comfortable working in an open office environment while staying focused

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We offer flexible paid time off for all full-time employees. This includes unlimited vacation, sick days, and wellness days because we understand the value of health, relaxation, spending time with friends and family, and traveling the world.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly health and wellness reimbursement.

• 3-4+ years of experience in branding, marketing, journalism or the social sciences (sociology, psychology, cultural studies) 
• Previous research experience, looking into new customer behaviors , category trends, and culture shifts 
• Constant curiosity in understanding why something knocked it out of the park or just didn’t quite work -- and then applying those learnings to constantly improve
• Drive to get every project over the finish line: the job doesn’t end after the brief is set, you’ll be eager to collaborate with our PR, Creative, Marketing, and D&A team to ensure the best possible execution of any program.

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to  manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $102,500 and $125,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.