Manager, Brand Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Xfinity Brand Strategy team's mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples' lives among employees, partners and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.

We are seeking a Manager, Brand Strategy reporting to the Director, Brand Strategy to be responsible for end-to-end ownership of strategic brand frameworks, positioning, naming and messaging for Xfinity products, features and go-to-market initiatives. This role will translate business objectives, product features, and consumer insights into simple, clear, benefit-led consumer messaging that reinforces the Xfinity brand purpose, principles, and positioning. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.

Job Description

Key Responsibilities:

• Bring the Xfinity brand to life through meaningful strategy that will connect with our audiences, build brand equity, and drive business impact
• Champion Xfinity brand thought leadership narrative across all communications and brand touchpoints
• Use product & consumer insights to help develop positioning, naming and messaging for Xfinity brands and go-to-market initiatives
• Understand brand messaging needs of various stakeholders and influence / drive alignment across the business
• Develop and manage research briefs to support marketing organization, delivering insights to inform brand positioning, naming, messaging and campaign strategy
• Partner with teams across the business and external partners to ensure we show up on brand in every moment, experience and touchpoint for prospects, customers and employees
• Manage direct reports, as well as agencies and other third parties to bring brand strategy to life
• Highly collaborative role that requires a unique blend of soft and hard skills, including partnering with other teams, analytics and research synthesis, excellent writing and communication skills, and understanding of marketing planning and strategy

What you'll need:

• Strong partnership and collaboration skills
• Passion for marketing and communications
• Proactive thinker and action taker - Join the dots; spot the gaps, bring new ideas and opportunities to the table; identify new challenges to be solved
• Obsessive attention to detail
• Impeccable written and verbal communication, with a solid grasp of presentation applications (Keynote or PowerPoint)
• Self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment
• Follows through to ensure that deadlines are met and deliverables meet specifications
• Coordinates multiple priorities while meeting simultaneous deadlines
• Other duties and responsibilities as assigned.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.