Manager, Channel Marketing Analytics

At adidas, every day is a chance to flip the script. An invitation to take everything

we know and re-invent it. Do it better. Never settling for good enough.

Every day we get up, invent, adapt, improvise, find new ways to collaborate,

and do the unexpected. We're creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.

It's an obsession.

We've been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we've been defining sport culture since the beginning.

And we're never done.

Come be a part of shaping the future together with us.

Please note:

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, OR.
• Though our teammates hail from all corners of the world, our working language is English.

TEAM

Our eCommerce team makes shopping fun and effortless. But the more effortless the online experience, the more complex it often is on the backend. Our eCommerce solutions must be increasingly creative, developing new platforms and channels before our customers even know they need them. Does moving fast and thinking faster sound like an interesting challenge to you? Join this booming department.

Manager, Channel Marketing Analytics

adidas - Portland, OR

PURPOSE

As North America Manager Channel Marketing Analytics at adidas you are part of the team of a defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your marketing measurement and consumer insight discipline. Your analysis thus contributes to marketing spent optimization, drives the reach of adidas, growth of addressable audience and ultimately helps achieve market sales plans.

KEY ACCOUNTABILITIES

1. Traffic and Audience Strategy & Innovation

• Be an active part in the execution or usage and contribute to the development of necessary market capabilities that the company needs to meet current and future traffic and audience growth plans aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
  • Traffic and marketing spend planning, forecasting & analysis
  • Demand vehicle attribution and spend efficiency/ ROI analysis
  • Incrementality testing and analysis
  • Media campaign analysis
  • Audience planning, forecasting and analysis from a marketing channel perspective
  • Loyalty program, Personalization, audience targeting, and other consumer programs analysis from a marketing channel perspective

• Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of digital traffic generation activities and adidas consumer growth. Develop and implement new analytical framework over new business questions, new data types, horizontal analysis, and other explorations.

1. Traffic and Consumer Analysis

• Measure results of traffic generation, CRM and Consumer Engagement activities, audience growth and personalization using global agreed frameworks. Use and help develop a global aligned reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior.
• Drive the optimization of traffic generating channels, marketing spend efficiencies, paid and non-paid marketing engagement, consumer growth, and personalization in the market. Provide insights about adidas brand awareness and ecommerce performance.
• Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, gap analysis, business cases, post mortems and database
• Identify and implement new opportunities to drive growth through consumer and traffic optimization.

1. Collaboration & Consulting

• Be able to explain the impact of marketing spend, reach, audience and traffic on business objectives using global aligned frameworks.
• Work with markets in the optimization of traffic and consumer by using data analysis, providing training and sustaining ongoing communication.
• Work cross-functionally with other analytics teams in the market, global DBC Digital Analytics teams and global Data And Analytics teams to create synergies, address opportunities and drive revenue.
• Build on quantitative analysis to develop insights for the communication with stakeholders.

1. Best Practices & Toolsets

• Develop and implement best practice toolsets and frameworks that allow continuous optimization of consumer database and lifetime value as well as organic and paid media traffic.

KNOWLEDGE SKILLS AND ABILITIES

1. Education & Professional Experience

• University degree in the field of Business or equivalent
• Experience in traffic generation (both paid and non-paid channels) and audience analytics, in-house or at a leading traffic agency.
• Extensive experience with digital marketing and digital audience engagement programs in a brand environment
• Experience in eCommerce environment

1. Soft-Skills

• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
• Creative and energetic team player who has a passion for traffic generation, CRM and Consumer Engagement, and audience analytics.

1. Hard-Skills

• Experiences with handling external marketing data such as spend, clicks, impressions, tactic metadata that are off site of the brand's eCom property
• Extensive experience with traffic analytics tools, attribution, marketing platforms & media KPIs and ROI, consumer database, segmentation and profiling
• Extensive experience with reporting, digital marketing tools and data logic behind it (Google Campaign Manager, Facebook, Google Search Console, SA 360, DV 360, Affiliate Marketing, GA 360/ GA4,, Adobe Analytics, Salesforce/ Email Service Providers, app/ push notification, audience database, etc.).
• Technical skills including hands-on SQL query, Exasol/ SQL data warehouse and Databricks/ Lakehouse environment, Python/ R/ modeling, data processing and visualization such as usage of Alteryx, Tableau, PowerBI and etc.
• In-depth understanding on data tracking technology of the domain (frontend tagging, server to server, sync & async, etc.), privacy regulation and impact on data, and recalibration methodology for measurement that support privacy rules
• Very good project and account management skills
• Fluent English, both verbally and written

Sound good? Click apply and be part of our tomorrow.

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AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
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• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Manager, Channel Marketing Analytics

Brand: adidas

Location: Portland

TEAM: Digital

State: OR

Country/Region: US

Contract Type: Full time

Number: 498687

Date: Jun 27, 2023