Manager, Community & Content

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Merchandise and commerce are becoming part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.

Fame House, UMG's US eCommerce division, is looking for a Community & Content specialist to join our team. We believe that community is key to artist development, and we help deliver true direct-to-fan services to artists, with strategies rooted in 2 key areas; growing superfan audiences and delivering best-in-class creative content to feed those audiences. Our ideal candidate is passionate about community building and content strategy, and understands how the 2 areas can be utilized to create lasting relationships not only between fans & artists, but from fan-to-fan, cementing true superfandom.

How you'll CREATE:

• Community Strategy: You will work directly with artists and their teams to develop community strategies to grow and engage superfans through platforms such as Discord, as well as more traditional areas like email newsletters.
• Community Management: You will work within existing communities to oversee activity, engage with fans, and directly execute strategic campaigns within those communities in line with artist activity (i.e. album releases, touring, and more).
• Data & Analytics: You will work with our data team to develop, deliver, and present audits and analytic reports on artists' digital presences, helping showcase results and driving the narrative around everything that we do.
• Content / Creative: You will act as the liaison between the artist team and Fame House design team, crafting creative briefs to guide asset creation when requested by the artist, as well as actively providing fresh creative ideas and suggestions.
• Social Media: Develop and execute social media strategies with the goal of driving audience growth and driving traffic to D2C platforms during key moments in an artist's timeline.

Bring your VIBE:

• 2+ years of proven experience in managing innovative and results-driven digital campaigns for the music industry.
• Comprehensive knowledge and experience with community-based platforms, including but not limited to Discord, Reddit, email newsletters, SMS, Facebook Groups, Artist-owned apps.
• Experience in the hands-on management and execution of social media posts for artists, with a deep knowledge of platform capabilities.
• Experience in analyzing social media data and content performance to glean actionable insights and digestible takeaways for our artists.
• A strong critical-thinker who can communicate effectively with different audiences.
• Experience working for or with label marketing and/or digital marketing teams is a major plus.
• Must be comfortable crafting actionable and compelling stories to help showcase the WHY behind everything that we do for our clients.
• An innovative thinker and avid digital marketing blog reader who always has their ear to the ground when it comes to the latest trends and developments in the music marketing space.
• Hands-on experience working with a creative team, showcasing the ability to clearly and succinctly provide direction when requesting asset creation.
• Showcase a general knowledge of social creative, understanding the best practices to look for when it comes to creating content for social media, as well as an understanding of current social design trends.
• Exceptionally detail-oriented with polished written and verbal communication skills.
• A seasoned team player, accustomed to managing multiple projects with separate clients and deadlines.
• Flexible and able to adapt to changing project needs in a fast-paced environment; extremely reliable for meeting deadlines.
• Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:

eCommerce