Manager, Consumer Insights and Brand Strategy, Harry's Labs

About Harry’s 

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you.  What will you get out of that?  Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

Labs is responsible for new brand diversification efforts under Harry's Inc.'s vision to build a family of disruptive omni-channel CPG brands. For example, we recently acquired Lume and incubated the Cat Person brand from the ground up—pretty cool! Our goal is to continue acquiring or launching highly disruptive CPG brands based on the investment ideas you will help identify and evaluate.

The Manager of Consumer Insights & Brand Strategy will play a key role in identifying well-positioned, consumer-centric brands to acquire. They'll do so through end-to-end planning, execution and synthesis of consumer research (qualitative and quantitative) and brand analysis. These skills will transfer to future initiatives around incubating new, next generation CPG brands.

We want someone who is motivated by working across multiple product categories and analyzing data to unearth deep consumer insight and implications. This person should be an out-of-the-box problem solver who is able to operate both highly strategically (able to take a wide view and connect dots across information sources) and highly tactical (driving down to the most minute details). Most of all, we want a team member who can effectively collaborate with the team and the external cross-functional groups with which we partner.

• Scope and complete end-to-end consumer and brand research that uncovers consumer segments, needs and gaps (for example) and how brands are competitively positioned.
• Determining the size and attractiveness of an opportunity using quantitative and qualitative consumer data from both primary (surveys, focus groups, etc.) and secondary (consumer reviews, syndicated panel data, industry reports, press, etc.) sources.
• Designing, programming, and analyzing consumer surveys; preparing for, conducting and analyzing in-depth interviews and focus groups
• Distill data and observations, often from multiple sources, into insightful presentations with clear implications
• Lead all aspects of vendor relationships and our licensed suite of insights tools (note, you will receive training for IRI, Q, Alchemer if platforms are new to you)

• A Bachelor’s degree
• 3-5 years of professional experience in a consumer-focused field such as CPG, consumer retail, and/or brand innovation (whether as a consultant or working internally at a company)
• Examples of experience could be consumer insights/research, strategy or brand strategy consulting, brand management, ad agency planning function, etc.
• Comfortable working with and synthesizing both quantitative and qualitative data from multiple sources to develop a point of view
• Note: Past experience analyzing quantitative data in particular is a must. You should feel confident working with large data sets to uncover useful insights (specific experience in analyzing survey data and/or syndicated consumer data such as IRI is a plus but not required)
• Deeply curious and wants to understand what makes consumers tick and what techniques to use to uncover consumer insight. Gets beyond surface level learning and uncovers the “why” by asking 2nd, 3rd and 4th order questions
• Opportunity-minded: You are wired to find opportunity amidst roadblocks and barriers; you think creatively about ‘what could be true’ but also think through practicalities and ground your assessments in what’s good for a brand and a business
• Resilient and adaptable: comfortable dealing with ambiguity by being open to trying new ways of working, switching gears and rolling up sleeves to get stuff done - often proposing new directions in order to make maximum impact on the business

• Reporting to the Director of Consumer Insights, Harry’s Labs
• Advised closely by the Labs team’s Director of Brand Strategy and Vice President
• You will work on the Harry’s Labs team, a small team dedicated to acquiring brands people like more into the Harry’s Inc family; overtime, the team will also take on new brand development and incubation
• You will also have opportunities to collaborate with brand teams across Harry’s

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Unlimited PTO and flexible working hours
• Wellness and L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $91,600-$125,950, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

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