Manager, Content Marketing

$80000 - $100000 / Year 

Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

 JOB DESCRIPTION

Are you a passionate storyteller and brand advocate? Do you get fired up by creating high-quality, engaging content that really connects with audiences? And do you inspire others with your love of good content? If this sounds like you, Vertafore could be your next great career move!

We are looking for a skilled and enthusiastic Manager of Content Marketing with an appetite for building remarkable brand-level stories and getting the Vertafore message out in market. Our content marketing team is responsible for a wide range of highly impactful content for the web, social media, and marketing campaigns. This role is a people leader and hands-on contributor to Vertafore's marketing and branding initiatives. You'll lead our brand content marketing strategy, manage and inspire a team of content creators, and contribute to our content efforts with execution. This role reports to the Director of Marketing Communications.

Core Requirements and Responsibilities:

Essential job functions include but are not limited to:

• Lead and be a working part of our team of content writers to tell our story to customers, potential customers, industry stakeholders, and more!
• Work with Marketing leadership and other Marketing stakeholders to develop and execute a brand content marketing strategy and editorial calendar.
• Create original, compelling content for a variety of channels and audiences, such as bylines, thought-leadership pieces, social media, web pages, blogs, video scripts, emails, infographics, and other materials. Translate complex and technical concepts into easy-to-digest, audience-forward assets.
• Manage content projects from idea through publication, and deliver work within time, budget, and resource constraints.
• Be a brand messaging and style advisor for the Marketing organization.
• Manage KPIs and metrics to gauge content effectiveness and make improvements.
• Facilitate appropriate stakeholder and integrate feedback to ensure content meets goals and expectations.
• Track industry trends, influencers, and topics of interest as they relate to key corporate messages in order to develop related content strategies.
• Serve as a Marketing Communications representative on cross-functional project teams.

Qualifications:

• Exceptional writing, editing, and storytelling skills. 4 – 6 years of relevant B2B content creation experience, preferably in a software or technology industry.
• 2+ years of experience leading and inspiring a team.
• Proven track-record delivering high-quality content for multiple channels. Ability to conceptualize content holistically (think visually as well as linguistically) a plus.
• Detail-oriented with strong organizational skills; able to handle a fast-paced environment.
• Critical-thinker and problem-solver.
• Understanding of marketing and communication theory and best practices.
• Excellent interpersonal skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Solid understanding of marketing metrics with the ability to analyze data and KPIs to identify areas of opportunity and improvement.
• Prior experience with marketing automation technology (ex. Marketo) appreciated.

 Additional Requirements and Details:

• BA/BS degree in communication, English, journalism, marketing, or related field. Advanced degree preferred.
• Writing samples will be required as part of the interview process. If you have an online portfolio, please include it with your application.
• Our Flexible First working environment allows team members to work from home, while using our offices for collaboration and team building (There are times you may be asked to come into an office or travel for specific meetings for a specific business purpose and this varies by job responsibilities). 
• #LI-Hybrid

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.