Manager, Content Marketing

Manager, Content Marketing

LL Flooring is looking for an experienced content marketing professional to shape and lead enterprise content strategy. This role will report to the Head of Brand and requires content, creative and digital marketing expertise

This role is accountable for establishing and leading a cohesive, scalable practice for the development and enhancement of multi-media content across all channels ranging from email to web to print, with the goal of elevating campaigns and company-wide initiatives with a focus on driving traffic, conversion opportunities, customer segments and lifecycles.

We're looking for a creative thinker who is excited to develop and bring to life fresh stories in innovative ways. The ideal candidate will bring a leadership perspective on the best ways to deliver unique, creative and engaging content that explains our business, how we serve customers (both consumers and professionals) and be able to share insights on key trends / themes shaping the industry. This is both a strategic and hands-on role - from strategic planning to tactical production - across the marketing mix.

You will:

• Design and execute a content marketing strategy and delivery architecture that serves the needs of our audiences, producing content that reinforces LL Flooring's expertise and distinct point-of-view as a leader in the hard-surface flooring industry - and continue evolving to respond to business and market dynamics
• Develop and manage the enterprise content roadmap / editorial calendar that includes earned, owned, paid content programs, and ensure it is aligned to our customer segments and their journeys to deliver business outcomes
• Contribute to the enterprise roadmap for the future growth of all platforms and channels that support or depend on content
• Build a content team (and/or outsourced capability) with strong writing, editorial, creative and production expertise to develop, implement and support content activities that drive awareness, positive affinity and demand for LL Flooring.
• Work in close collaboration with internal marketing team and external partners to ensure content approach and activity is creative, compelling and coordinated across the organization, and aligned with strategic, business and brand goals
• Ensure content is on-brand, consistent in style, quality and tone of voice, as well as optimized for search (SEO/PPC/on-site) and user experience for all channels including web, social media, video, print, etc.; content is critical to our search visibility and traffic acquisition
• Set clear KPIs for content quality and effectiveness, and lead the team towards demonstrable improvement in these success metrics. This includes working with analytics to create reporting for consumption by business partners and executives.
• Oversee the brand's online reputation management. Build, maintain, and manage a positive online presence and reputation for the company by monitoring and analyzing online content related to the brand, including social media, search engines, blogs and communities, and consumer forums.

Qualifications

• Strong understanding of inbound marketing (social media, PR, erc) and SEO practices
• Extensive understanding of digital and content marketing industry trends, tactics and user behavior
• Broad understanding of retail, ecommerce and specifically the flooring industry
• Proven editorial skills and ability to establish, maintain and continually improve editorial processes and workflows
• Ability to lead effectively in a dynamic, cross-functional environment
• Prior experience building content marketing discipline and practice
• Storyteller with strong visual and written communication skills and the ability to present complex information simply with a relatable, human touch
• 4+ years' experience of progressively more senior roles in B2B and B2C content strategy and production for agency and/or large, complex organization preferred
• 1+ years leadership and people management experience
• Demonstrated experience in defining and executing content strategies that result in driving business and brand goals
• Understanding of how marketing technology & resources scale content marketing effectiveness
• Self-motivated, a good team player and able to influence cross-functionally
• Creative problem solver, ability to think dynamically, excited to experiment and can adapt quickly to new opportunities and challenges
• Rapid decisioning and problem resolution
• Organized individual with great attention to detail and focus on quality
• Ability to manage internal and outsourced teams effectively

Just Picture It! A career at LL Flooring! At LL Flooring, our vision is to become customers' first choice in hard surface flooring by providing the best experience from start to finish. Your contributions as a LL Flooring teammate will leave a lasting impression with our customer as they find FLOOR LOVE. With over 437 stores nationwide and two distribution centers, the career opportunities at LL Flooring are endless. If you're customer obsessed, seize the opportunity, and apply today!

At LL Flooring, we are committed to being a company that delivers an inclusive, diverse team and culture which understands, values, and adapts to the needs of our associates and customers. LL Flooring is an equal opportunity employer. LL Flooring does not discriminate on the basis of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. If you need assistance or to request a reasonable accommodation due to a disability, related to the search for employment opportunities or to complete an application, please contact us at [email protected] LL Flooring adheres with the California Consumer Privacy Act Notice for California Consumers (CCPA Notice). To find out more click here, CCPA Supplemental Notice.

Other details

• Job Family Marketing
• Job Function Manager
• Pay Type Salary

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