Manager Customer Data - Personalization

Republic Services is a leader in Environmental Services, partnering with customers to create a more sustainable world.

We are Sustainability in Action - our promise to be environmentally responsible and to help our customers be environmentally responsible too.

Why choose Republic?

Joining Republic isn't just about taking on a new job, it's about making a commitment to create a more sustainable world together. Our people provide an essential service, serving and impacting customers, neighborhoods, and communities everywhere.

As a company, we are proud of our values and encourage those who share in our aspirations to join our team:

• We protect our colleagues and communities through safe practices everywhere, every day.
• We are committed to serving our customers and communities by going above and beyond to exceed expectations.
• We take action to improve neighborhoods and communities by being environmentally responsible and creating a more sustainable world.
• We are driven to deliver results in the right way.
• We encourage a human centered culture that honors the unique potential and dignity of every person.

POSITION SUMMARY: The Manager, Customer Data - Personalization will identify and support the data needs to power personalization across an omni-channel customer journey as defined by the Demand Generation and Digital Marketing teams. Personalization efforts will include identity resolution, programmatic decision making (Next-Best-Offers), ad targeting/re-targeting, portal segmentation and dynamic content. As part of the larger Customer Data team, they will own the process for collecting, monitoring and maintaining data for individuals that Republic Services does business with for B2B and B2C lines of business.

PRINCIPAL RESPONSIBILITIES:

• Serve as key liaison for Demand Generation and Digital Marketing teams to ensure that roadmaps and priorities are aligned and accurately captured and executed from the Customer Data perspective.
• Work closely with Digital Marketing and Demand Generations teams to identify and prioritize attributes and source systems that need to be mastered to accurately create and build customer segments manually and programmatically.
• SME for marketing attributes and MarTech stack to support identity resolution across web, CRM, notifications, eCommerce and self-service.
• Works as Product Owner to set the priority and launch data products that support personalized experiences.
• Collaborate with Demand Generation and Digital Marketing teams to determine what success looks like for personalization efforts and create KPIs and manage ongoing measurement.
• Owns the Contact management program including change management, quality reporting and validation efforts.
• Collaborate with the Data Governance team to ensure customer data accessibility across the enterprise.
• Create a data-first culture and work with key stakeholders in eCommerce, Digital Self-Service, Digital Analytics, Demand Generation and CRM to ensure best practices are met at all points of customer data entry including update processes.
• Manages identity enrichment by creating new first-party data capture methods and identifying 3rd party enrichment sources.

QUALIFICATIONS:

• 3+ years in the Environmental Solution or Waste industries preferred.
• 5 years building and/or managing digital products including planning, developing, executing and measuring outcomes.
• Experience creating a data-first culture that led to improvements in data quality.
• Cross-functional leadership with ability to influence stakeholders and build consensus in a matrixed organization structure.
• Process-oriented, mindset of continual improvement; real passion for ingesting and analyzing data, documenting processes with the intent of driving progressive improvements and significant innovation.

MINIMUM QUALIFICATIONS:

• Bachelor's Degree in Computer Science, Engineering, Marketing or related fields or work equivalency.
• 5+ years building and managing digital products including planning, developing, executing and measuring outcomes.

Rewarding Compensation and Benefits

Eligible employees can elect to participate in:• Comprehensive medical benefits coverage, dental plans and vision coverage.• Health care and dependent care spending accounts. • Short- and long-term disability.• Life insurance and accidental death & dismemberment insurance.• Employee and Family Assistance Program (EAP).• Employee discount programs.• 401(k) plan with a generous company match.• Employee Stock Purchase Plan (ESPP).

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.

Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.