Manager, Demand Generation

About Vibes

Vibes creates personal and revenue-driving mobile engagement between consumers and the brands they love. Industry leaders like Chipotle, The Container Store and Polo Ralph Lauren use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using an automated, data-rich platform that beautifully optimizes and unifies their SMS, MMS and Mobile Wallet campaigns. To learn more about Vibes, visit www.vibes.com.

We are currently seeking a hands-on, detail-oriented Manager, Demand Generation to join our Marketing team as a full-time employee. The Manager, Demand Generation will be responsible for leading “full funnel” activities that drive new qualified leads, opportunity pipeline and closed/won deals for Vibes. This position is a critical one in leading Vibes’ growth marketing efforts across account-based marketing, advertising, content syndication, email marketing and more. An ideal candidate has 2-4 years of previous success in a demand generation role; great organization skills, attention to detail, passion for process improvement, strong written communication, and ability to manage multiple unrelated projects at a time.

This role reports directly to the VP of Marketing.

Responsibilities

• Lead Vibes’ tactical execution of marketing campaigns using core tools such as Adobe Marketo, Salesforce and Demandbase
• Close coordination with Vibes marketing team and sales account executives on demand generation strategies, target account selection and execution of programs designed to drive target accounts into Vibes demand gen funnel
• Proactive strategic focus on always improving Vibes’ pipeline conversion metrics; qualified lead volume; account targeting and external marketing campaigns; with the tactical smarts and experience to execute on this strategy and drive results
• Serve as main day-to-day point person on marketing team for execution of all marketing campaigns across advertising, ABM, email, SEO/SEM, content syndication and direct mail
• Develop effective email marketing strategies and the emails themselves, including automated nurture programs and one-off announcements and marketing campaigns
• Lead relationships with external consultants to drive Vibes success in search engine marketing, search engine optimization and content syndication
• Launch campaigns, landing pages and new resources on Vibes website – must be willing to learn Webflow (website CMS) basics for hands-on website management, along with the rest of a small but nimble marketing team
• Occasional on-the-ground management of in-person trade industry events – some travel required
• Develop strong relationships with internal stakeholders, external partners, and clients

Requirements & Qualifications

• 2-4 years of experience in a hands-on, detail-oriented, tactical demand generation role – B2B experience preferred, but not required
• Demonstrated experience leading activities, with a record of success building and nurturing pipeline within a marketing automation platform such as Marketo, HubSpot or Pardot, as well as in using Salesforce
• Strong written and verbal communication skills
• Demonstrated track record of effective project management and critical thinking skills
• Proactively identify and develop solutions to problems
• Tech savvy: can learn new web-based interfaces quickly, strong working knowledge of MS Office (Word, Excel, PowerPoint and Outlook)
• Ability to effectively manage relationships with on-site and off-site partners and team members
• Organized, motivated, and detail-oriented
• Strong time-management skills
• Professional, reliable, driven, and results-oriented

Our Core Values

• Respect, honesty, and integrity for all stakeholders     
• Always be learning
• Relentless focus on the customer                               
• Never be satisfied
• Create value                                                               
• Seek accountability and ownership

Compensation and Benefits

The base salary for this role is $85,000-$105,000 annually. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills and certifications. Vibes offers employees a full slate of benefits including competitive salaries, options, medical, dental and vision coverage, short and long term disability, life insurance, 12 paid holidays, flexible vacation, commuter benefits, a 401(k) plan and match, and a paid parental leave program.

Equal Opportunity Employer 

Vibes is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. 

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