Manager, Demand Generation

At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Vidyard is looking for an experienced Manager, Demand Generation to help us expand our market footprint through targeted digital marketing and demand generation programs. You’ll be responsible for creating programs that directly influence the lead, user, and account funnels, generating demand and pipeline for our sales-led and self-service business, and managing a demand generation team. You will work with cross-functional teams like product, sales, and marketing to achieve pipeline and revenue objectives. If you’re a player-coach who thrives in a fast-paced environment, this role is for you. 

What You’ll Work On

• Develop and execute Demand Generation Strategy: lead the development of a comprehensive demand generation strategy that drives efficient lead generation, pipeline, and user growth.
• Collaborate with Vidyard’s sales and product teams to identify target audiences, personas, and key messages.
• Manage and coach a talented team of marketers. 
• Plan, execute, and optimize multi-channel demand generation campaigns, including digital marketing, content marketing, email marketing, events, and other relevant channels.
• Utilize data-driven insights to continuously improve campaign performance and ROI.
• Implement lead generation programs to capture and qualify leads through various channels. Develop lead nurturing programs to guide prospects through the sales funnel.
• Plan and execute organic and paid media campaigns that drive top of funnel user growth.
• Develop compelling and targeted content for demand generation campaigns.
• Work closely with the sales team to understand their needs and align demand generation efforts with sales objectives. Provide sales enablement resources and tools to support lead conversion, and continuously seek feedback on lead quality.
• Establish and monitor key performance indicators (KPIs) to measure the success of demand generation efforts. Provide regular reports and insights to demonstrate campaign effectiveness and areas for improvement.
• Plan and manage the demand generation budget effectively, allocating resources to maximize ROI. Rigorously seek cost-effective solutions without compromising campaign quality.

What You’ll Bring to this Role and Your Team:

• 5-7 years of experience in demand generation or a related field.
• 2+ years of people management.
• Experience working within a hybrid product led and sales led business.
• Proficiency in marketing automation and CRM software.
• Strong analytical skills, with experience analyzing data and making data-driven decisions.
• Knowledge of sales, digital marketing and growth marketing techniques and strategies.
• Excellent communication and collaboration skills.
• Ability to prioritize and manage multiple tasks and projects.
• Strong problem-solving and decision-making skills.
• Flexibility and adaptability to change.
• A desire to learn and grow in the demand generation field.
• Knowledge of data analysis and visualization tools, such as Looker, is a plus.

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay
• Comprehensive, flexible benefits on day one*
• Wellness allowance to spend on what's important to you 
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match*
• Stock options
• Flexible holiday program
• Home office stipend 
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

*Benefits described are Canadian specific, if you’re located in another country our People team will speak with you about localized benefits for you.

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Unsolicited resumes from Agencies will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at [email protected].