Manager, Demand Generation

Pay Range: $80,000 - $100,000
We are looking for an experienced Demand Generation Manager to create, execute, and drive programs that help build our B2B sales pipeline. This person will own the overall the Demand Generation strategy for their segments and will work cross-functionally with sales and marketing teams to design, execute, and optimize demand gen programs, leveraging webinars, email programs, events, digital advertising, direct marketing, and sales enablement to create customer-centric programs.
We are looking for someone that is a self-starter, smart, driven, creative, and knows how to iterate deliberately to generate success. The person should have hands-on and managerial experience owning Demand Generation and be proficient at working with all forms of marketing automation.
You will be working in a fast-paced environment managing multiple projects and stakeholders from different departments at once.
Core Requirements and Responsibilities:
Essential job functions include but are not limited to:

• Develop, manage, execute, and optimize annual and quarterly campaign plans that leverage cross-channel tactics and identify targeted segments for personalized acquisition, nurturing and engagement - accelerate cycle times and improve conversion rates across the funnel.
• Work across the Marketing team and potentially external resources to facilitate a cohesive and targeted tactical marketing plan to achieve market awareness, lead generation, pipeline development, and sales-readiness.
• Create, guide, and manage inbound campaigns across digital channels and stakeholders including webinars, email, nurture, digital advertising, direct mail, and more
• Work closely with Marketing Operations on testing/optimization of marketing automation platform (Marketo)
• Analyze campaign results in detail, draw insights and make data-driven adjustments to optimize for engagement, pipeline creation, pipeline influence, and ROI.
• Identify new opportunities to reach new clients, including new formats and delivery mechanisms
• Manage and provide professional development for a small team

Qualifications:

• Bachelor's degree in marketing or a related field (preferred)
• 5+ years of relevant demand generation experience, preferably in B2B enterprise software
• Minimum of 2 years people management experience
• Experience working with all levels within an organization
• Track record of hitting aggressive pipeline targets and generating revenue, while staying within budget
• Excellent written and verbal communication and presentation skills
• Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach
• Experience with Salesforce or other CRM software (Salesforce preferred)
• Experience with marketing automation software (Marketo preferred)

Additional Requirements and Details:

• Travel required up to 10% of the time
• Occasional lifting and/or moving up to 10 pounds
• Frequent repetitive hand and arm movements required to operate a computer
• Specific vision abilities required by this job include close vision (working on a computer, etc.)
• Frequent sitting and/or standing

Why Vertafore is the place for you: *Canada Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Medical, vision & dental plans
• Life, AD&D
• Short Term and Long Term Disability
• Pension Plan & Employer Match
• Maternity, Paternity and Parental Leave
• Employee and Family Assistance Program (EFAP)
• Education Assistance
• Additional programs - Employee Referral and Internal Recognition

Why Vertafore is the place for you: *US Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
• Medical, vision & dental plans
  • PPO & high-deductible options
• Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
• Life, AD&D (Basic & Supplemental), and Disability
• 401(k) Retirement Savings Plain & Employer Match
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
• Parental Leave & Adoption Assistance
• Employee Assistance Program (EAP)
• Education & Legal Assistance
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Commuter Benefits (Denver)

The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.