Manager, Digital Acquisition Marketing

We’re Looking For A: Manager, Digital Acquisition Marketing who will lead a team to be experts in direct response marketing, responsible for managing digital advertising campaigns to acquire new customers, while fostering a collaborative work environment.

Location: Woodland Hills, CA or Remote

What You’ll Be Doing:

• Set-up, manage, execute and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.
• Work cross-functionally with all departments to drive KPI’s and streamline workflows
• Identify Revenue and ROI goals based on customer data reports
• Collaborate with supply chain in order to identify how much inventory is needed for each offer
• Train employees on digital advertising channels, understanding ins & outs of direct response marketing and scaling their own offers
• Develop ad creatives (images and copy) for various products.
• Collaborate with editors, designers, writers and developers to continuously improve sales funnels
• Perform regular tracking and analysis on the performance of each advertising channel and campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.
• Maintain a top-level view of customer experience throughout the sales funnel (including SEO/SEM, customer support, branded site)Implement new split-tests and collaborate across all departments in order to improve new split tests
• Analyze split-test data, spend and revenue data and adjust advertising spend accordingly
• Strive to iterate on and evolve company’s sales funnels to stay a leader in digital Direct to Consumer marketing

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Able to build, develop and lead a team
• Strong communication skills
• Knowledge of advertising networks and tools
• Advanced analytical skills with digital measurements
• Able to pivot readily and react to real-time data
• Able to interpret test results to make data-driven decisions
• Exceptional skills with spreadsheets and data crunching
• Excellent time management and organizational Skills
• Self-motivated with a strong drive to increase revenue and grow campaigns
  Required:
• 3-5 years’ performance based digital marketing experience, running user acquisition marketing campaigns. 
• Experience implementing large-scale digital marketing campaigns across major ad networks.
• Advanced Excel knowledge, as well as experience with analytics platforms such as Google Analytics
• A deep understanding of data and accustomed to using data visualization platforms, e.g., Tableau
• 1  year experience leading or directing teams
• High school diploma or GED equivalent 
  Preferred:
• 5-7 years’ performance based digital marketing experience, running user acquisition marketing campaigns. 
• 2-3 years’ experience leading or managing teams 
• Experience with digital direct to consumer advertising
• Bachelor’s degree in Marketing or related field