Manager, Digital Analytics (Product & Trading)

THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

At adidas, every day is a chance to flip the script. An invitation to take everything

we know and re-invent it. Do it better. Never settling for good enough.

Every day we get up, invent, adapt, improvise, find new ways to collaborate,

and do the unexpected. We're creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.

It's an obsession.

We've been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we've been defining sport culture since the beginning.

And we're never done.

Come be a part of shaping the future together with us.

Manager - Digital Analytics

adidas - Portland, OR

1. General Purpose

As a US Manager Merchandising Analytics at adidas you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately help drive sales. In collaboration with your team you inform the adidas digital market and product strategy, provide the factual basis for future consumer experiences and site development, and advise on the optimal digital product assortment and related demand.

2. Key Responsibilities

Scope: Accountable for a specific digital analytics practice

1. Analytics

• Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
  • Digital Business Performance analytics
  • Digital Operational Analytics (Forecasting, SLAs, Returns, Trading & Data Governance)
  • Digital Experience Analytics (.com and app)
  • Digital Analytics Projects

• Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
• Provide analytics services to stakeholders within the eCom market such as Buying, Planning, Merchandising, Consumer Experience, and Operations

• Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
• Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.

1. Consulting

• Support stakeholders in your area of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.

• Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations.
• Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
• Implement and use data driven decision processes, in line with a fact-based decision culture.

1. Reporting

• Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
• Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.

1. Innovation

• Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.

3. Key Relationships:

• eCom Market teams - Buying, Planning, Digital Merchandising + Metadata, Launch Project Management
• NAM Business Units
• Global Digital Analytics and Data Science

4. Requirements

1. Education & Professional Experience

• University degree in the field of Business, Statistics, Mathematics, equivalent or related course of study in data analytics
• 4+ years of experience in Digital Analytics
• Advanced experience of digital marketing in a brand environment
• Experience in eCommerce environment

• Basic experience in leading a team is a plus

1. Soft-Skills

• A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
• Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Strong skills and story-telling
• People management skills are a plus

1. Hard-Skills

• Advanced experience with BI, Financial, Merchandising processes, tools and KPIs
• Advanced experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, SQL etc.).
• Advanced experience with visualization techniques.
• Proven project management skills, including the ability to lead projects or work on several projects simultaneously

• Proficient in MS Office, Alteryx, MSS, Adobe Analytics, and App Analytics platforms
• Fluent English both verbally and written

Please note:

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland,OR.
• Though our teammates hail from all corners of the world, our working language is English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Manager, Digital Analytics (Product & Trading)

Brand: adidas

Location: Portland

TEAM: Digital

State: OR

Country/Region: US

Contract Type: Full time

Number: 500513

Date: Sep 19, 2023