Manager, Digital Brand Marketing

Job Description:

Cambria is seeking a strategic brand and content-focused marketer to join our brand marketing team. The Manager of Digital Brand Marketing will play a key role in developing an elevated digital experience for consumers, in support of the lead generation strategy. The ideal candidate will have experience in partnering closely with creative and SEO teams to develop digital content and consumer journeys, driving strategy based in customer insights and working cross-functionally with key subject matter experts and stakeholders. This role will own the brand website content experience along with other key digital touch points in partnership with the Director of Brand Content.

Essential Duties and Responsibilities:

Content Creation and Activation:

• Create and oversee the production of various types of digital content, including website content, digital tools, emails, newsletters, and personalized journey touch points.

• Work directly with project management and creative teams to submit projects, write project briefs, prioritize work, review and provide feedback, align with leadership, and ensure content is executed on time.

• Collaborate with owners of aligned digital content including SEO, Paid Media, Social Media, Blogs, Influencers, PR, etc. to create a consistent brand voice and connected consumer experiences.

• Support aligned digital teams with content that is on brand and supports the known consumer needs and journey, while effective in the specific channel.

• Ensure that all content is on-brand, consistent in style, quality, and tone of voice.

Brand Website Content Owner:

• Act as marketing lead/content owner of the newly relaunched consumer website.

• Execute real-time, data-driven SEO optimizations and edits.

• Partner with SEO and Paid Media teams to identify keyword content gaps and optimize page needs with consumer and brand insights.

• Lead quarterly site content reviews across key areas of the site.

• Own the creation of new content pages, prioritizing by business needs.

• Own regular maintenance and clean-up of site experience.

• Partner cross-functionally to intake business needs and requests and make recommendations on ideal user experience.

• Review website content edits, new pages, experiences, and updates.

• Act as consumer subject matter expert for website needs and strategy.

• Work with website authoring and development teams as the consumer expert in new page builds, experiences, and development tasks.

Content Strategy and Lead Generation:

• In partnership with Director of Brand Content, support the development of the consumer digital content and consumer experience strategy aligned with consumer needs and company objectives.

• Utilize target audiences, needs, and journey to create content tailored to their preferences.

• Support and drive consumer leads.

• Optimize content and programs over time. 

• Act as brand and consumer strategy expert with digital marketing team to create strategic, personalized experiences for target consumers; including test and learn plans.

Digital Consumer Tools: 

• Support the consumer touchpoint needs within the launch of future digital consumer tools. 

Testing and Performance Analysis:

• Work with Director of Brand Content and cross-functional teams on test and learn plans. 

• Partner with Analytics team to analyze the performance of digital content. 

• Use data insights to optimize content strategies and improve engagement.

Collaboration with Cross-Functional Teams:

• Collaborate with marketing, creative, digital marketing, project management, sales, and other teams to align digital content with overall marketing campaigns.

• Plan and partner with digital marketing team across key consumer digital touchpoints - SEO, Paid Media, Email.

Brand Consistency:

• Ensure consistent branding across all digital platforms and channels.

• Uphold brand guidelines and standards in all digital content.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Design, or a related field.

• 7+ years of experience in marketing, preferably in content or digital marketing 

• Comfort and experience in light copywriting a plus

• Experience in partnering cross-functionally, specifically with Creative, SEO, Paid Media, and Email Marketing teams

• Strong project management skills with the ability to manage deadlines and changing priorities

Minimum Requirements:

Education: Bachelor’s degree in Marketing, Communications, Design, or a related field.

Experience: 7+ years of experience in marketing, preferably in content or digital marketing. Comfort and experience in light copywriting a plus. Strong project management skills with the ability to manage deadlines and changing priorities

Systems: Experience in partnering cross-functionally, specifically with Creative, SEO, Paid Media, and Email Marketing teams.

Additional Requirements:

Managerial Responsibilities: None

Travel Requirements: Occasional travel to other MN locations

Physical Requirements: Office position requiring telephone and computer use 

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

CambriaCares is our commitment to Philanthropy, Our People, and The Planet. Care is an integral part of what goes into Cambria products—and care is the driving force behind our commitment to creating opportunities that drive impact both inside and outside our walls. With a focus on three areas—philanthropy, our people, and the planet—we’re doing just that.

For additional company information, please visit www.CambriaUSA.com

Offer of employment will be contingent upon the successful completion of background verification check, subject to applicable laws and regulations.