Manager, Digital CRM Partner Channel
Job Description
Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.
As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem.
Job Summary:
As the Digital CRM Manager, you will own development of CRM programs including strategy and development of integrated cross-channel campaigns to increase customer engagement, conversion, and retention. In this role, you will have direct responsibility to work cross-functionally across Digital Marketing to build fully integrated digital marketing programs while ensuring digital best practices are implemented and customer journeys and digital user experiences are optimized.
Qualifications:
- Bachelor's Degree in Business or Marketing
- 5+ years of experience in email and push notification deployment and management
- 1+ years hands-on experience with Marketing Automation platform (i.e. Salesforce Marketing Cloud, Pardot)
- B2B experience
Knowledge, Skills, & Abilities:
Ability to work in matrixed organization
Additional Preferred Qualifications:
- Demonstrated success executing email advertising campaigns
- Experience using Adobe Creative Suite
Additional Job Details:
- Oversee audience activation of data driven marketing. This role has direct responsibility to build, test, schedule, deploy, and report on email, push, and SMS programs to support the full customer journey
- Lead integration of CRM programming across digital and non-digital channels to deliver the optimal end user experience
- Enable data driven marketing through campaign design, tactical execution, and measurement/reporting for email, push, SMS channels targeting end users
- Advise on customer messaging and creative to drive engagement, conversion, customer acquisition, and retention
- Continuously test content, creative, and contact cadence across multiple formats and platforms to maximize outcomes and conversion
- Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing
- Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices
- Review ESP and CRM technology platforms and make recommendations to ensure best in class support for Chamberlain Group's digital CRM programs
#LI-Hybrid
We're an organization who values its human capital and provides support to assist its employees succeed.
Chamberlain Group is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discriminations or harassment.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers via email or phone or other methods.
Date Posted
08/08/2023
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