Manager, Digital Customer Acquisition

As the Manager of Digital Customer Acquisition, your mission will be to enhance the effectiveness of our paid media efforts, focusing on improving key economic metrics related to customer acquisition, such as cost per lead and cost per account. This high-visibility role involves direct accountability for driving true business profitability through strategic paid media and ABM campaigns.

• Paid Media and Bidding Optimization: Develop strategies to enhance paid media campaign efficiencies, focusing on cost per lead and cost per account improvements.

• Testing and Learning: Experiment with new media channels and strategies, adopting a growth mindset to identify and leverage emerging opportunities.

• Media Mix Optimization: Analyze performance across various channels, continuously optimizing the media mix to maximize returns.

• Data-Driven Decision Making: Use data analytics to inform strategy, assessing campaign performance and market trends within AdTech platforms such as Google Ads, LinkedIn Campaign Manager, and 6Sense.

• Collaboration with Revenue Operations: Work closely with revenue operations teams to ensure efficient lead routing and implement best practices within the sales process that influence conversion rates.

• Stakeholder Engagement: Communicate effectively with senior management and other stakeholders, providing insights and strategic direction on campaign performance.
• AdTech & ABM Platform Management: Employ the latest ABM & ad technologies and creative approaches to maintain Nasdaq's competitive edge in the market.

Requirements:

• Bachelor's Degree in Marketing, Business, or related field.
• Minimum of 5 years' experience in paid media strategy and campaign management, with a documented record of improving campaign economics.
• Extensive experience with ABM strategies in a B2B environment
• Proficiency with Google Ads, LinkedIn Campaign Manager, and 6Sense.
• Experience working with retargeting ads
• Strong communication skills and the ability to work effectively in a fast-paced environment.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page