Manager Digital Marketing

With a focus on Mobility, Operational Excellence, Value to our Customers and the Electrification of vehicles, you can expect to be part of something exciting. From the sleek design of our vehicles to the unique opportunities we offer around the globe, Nissan exemplifies ingenuity in everything we do. Our people are what drive the business forward.

We are seeking a Manager Digital Marketing to join our team at the Nissan North Americas Headquarters in Franklin, TN.

Job Description

With a focus on Mobility, Operational Excellence, Value to our Customers, and the Electrification of vehicles, you can expect to be part of something exciting. From the sleek design of our vehicles to the unique opportunities we offer around the globe, Nissan exemplifies ingenuity in everything we do. Our people are what drive the business forward.

Job Summary

Unique Role that manages the point where technology, Marketing, and Customer Experience intersect. Responsible for consulting on and operationalizing a Global and Regional Website platform governance framework via management of shopping-related customer journeys on NissanUSA and Nissan Owner's Portal including supporting cross-project opportunities with InfinitiUSA. Responsible for leading the charge on thrilling shopping and customer experiences, while building strong relationships to drive product delivery with our business and technical partners including, Nissan United, Global CE/PACE platform teams, Nissan Digital, DBS, and other 3rd parties. Project Leader for defining new business processes and requirements with active involvement as a key stakeholder in the technical platforms that support them. Broad portfolio of responsibilities that include UX, compliance, accessibility, privacy, and analytics considerations.

Job Functions

The following statements describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The statements reflect the expectations of the fully trained, proficient incumbent who meets all performance criteria.

• Responsible for partnering with marketing, Nissan Digital, Global and international regional partners, and other cross-functional teams to integrate THRILL into the digital shopping experience with Nissan@Home and beyond. Responsible for defining framework, requirements, communication, management, and resourcing in support of NissanUSA.com, My Nissan (Owner Portal), and Nissan@Home's -and offsite efforts to operationalize functionality and feature prioritization/development backlog.

• Responsible for sections of the site including Offers, Blog, Certified Pre-Owned pages, and other department-based pages. Coordinates website activities from other departments such as Nissan Digital, CMM, C&I, Aftersales, Call Center, Legal, Privacy, and NMAC. Manage multiple teams such as ADA, Search Engine Optimization (SEO), Analytics (Adobe, Google, media tags, etc.), Product Development (PD), and Shopping Tools.

• Lead large projects such as: ARIYA reservation program including reconciliation of 3rd Party payment integrations and transactions; Manufacturing Website Evaluation Study (MWES) optimizations; Nissan@Home brand initiatives and integrations with Buy@Home, Drive@Home, Service@Home; and site personalization including both current execution and future strategy. Familiarity with contemporary CDPs and DMPs to integrate future functionality is important.

• Direct oversite of Sr. Planner and their responsibilities supporting ARIYA, LEAF, Electrification, and other website functions.

Minimum Qualifications

The following qualification statements reflect the minimum skills and abilities required of the qualified applicant.

Job Knowledge and Skill:

Technical prowess, exceptional program management, problem-solving, and negotiation skills to deliver on high priority/visibility projects on time and on-budget. Ability to prioritize high volumes of critical tasks in order to deliver iterations of the functionality on brand websites. Expert-level Customer Focus to support tech development to support Customer Journey for brand websites and Owner's Portal. Expert ability to manage multiple development processes between Nissan Digital, Global Team, and agencies to deliver business priorities. This includes understanding the digital stack and working with vendors that augment the stack with additional functionality. Strong understanding of multiple department business objectives and how they need to be prioritized and presented to the customer. Ability to communicate complex technical situations to non-technical executives for decision-making purposes. Exceptional people and negotiation skills.

Education and Experience:

Bachelor's degree plus 6-10 years of experience developing web applications or websites with a focus on technical integrations. 7 years of experience in program and vendor management. Prior experience in IT/IS environment is desired.

Computer Skills:

User of Jira/Confluence for coordinating development schedules and reporting project status. Effective at building PowerPoint presentations at the executive level showing skill in producing a narrative for concise project/program status, process flows, and issue status. Efficient use of Word, Excel, and other PC applications as required.

Physical Requirements

The physical requirements described below are representative of those an employee must normally meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform essential job functions.

Travel:

Occasional travel as necessary.

Welcome to an open lane of possibility. Drive your career forward and join the company leading the technology and business evolution of the automotive industry by applying today.

Nissan is committed to a drug-free workplace. All employment is contingent upon successful completion of a drug screen for roles based in the United States and background screening for all positions.

All of us at Nissan - regardless of functional area or expertise - share a passion to design, manufacture, and sell high-performance vehicles. It is Nissan's policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility. **Visa sponsorship for this position is not available at this time.**

NISSAN FOR EVERYONE

People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees - with shared characteristics or interests - build allies, and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.

Franklin Tennessee United States of America