Manager, Digital Marketing

TigerConnect transforms healthcare with the industry's most widely adopted clinical collaboration platform - uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor's offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We're a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
We are seeking a creative and analytical Manager, Digital Marketing to join our team. As a Digital Marketer, you will play a crucial role in developing, implementing, and optimizing our digital marketing campaigns across all channels. Your focus will be on scaling our SaaS business in the healthcare IT sector, taking our digital presence to a comprehensive world class omnichannel experience.
What You'll Be Doing:
Digital Strategy Development:

• Implement and drive a digital marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space
• Identify areas for growth and innovative approaches to digital marketing
• Lead and mentor a team of digital marketing specialists, providing guidance on best practices, campaign strategies, and performance optimization; Foster a culture of continuous learning and professional growth

Performance Marketing and Testing:

• Plan, lead, and also execute all web, SEO/SEM, database marketing, email, social media platforms, and display advertising campaigns, focusing heavily on the healthcare IT sector and deeply understanding healthcare personas to target them effectively
• Analyze audience insights to refine targeting and maximize engagement
• Continuously test and iterate on campaign elements to optimize performance and manage advertising budgets effectively
• Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Conversion Optimization:

• Collaborate with internal teams to create landing pages and optimize user experience
• Identify critical conversion points and drop-off points, optimizing user funnels

Budget Management and Insights:

• Allocate and manage the budget for paid media campaigns (e.g., Google Ads, social media ads)
• Identify trends and insights, optimizing spend and performance based on data-driven insights

What You Bring:

• Bachelor's or master's degree - in marketing or a related field
• 8+ years of demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Proficiency in conducting marketing research and analyzing data - identify insights and optimize campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate by creating compelling content and campaigns
• Proven working experience in digital marketing, particularly within healthcare IT
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

How We Pay:

• We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities
• We are targeting a base salary from $85,500 to $186,100
• You will also be able to participate in our annual corporate bonus program

Perks & Benefits We Offer:

• Join us in our prime office space in the heart of Mexico City's Reforma area; Our hybrid teams unite top talent from Mexico, the US, and beyond, offering flexibility and collaboration
• Enjoy our comprehensive benefits with excellent private medical, dental, vision, and life insurance coverage for you and your family
• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
• Take advantage of extra perks and benefits, including a savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance
• In addition to the minimum days off required by law, our Flexible Time Off program gives you extra time to enjoy the things you love
• Join a mission-driven team committed to making a real impact in the world of healthcare

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We've been recognized as one of the Best Places to Work in Los Angeles (2022), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000's list of Fastest Growing Companies.
TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.