Manager, Digital Marketing Analytics

Avant is adding to our Marketing Analytics team! We are looking for a Manager who is passionate about developing and executing data-driven marketing strategies that drive growth and improve ROI. This is a key leadership role that will partner very closely with our marketing, product and data organization to build solutions for internal stakeholders and customers of Avant. If you are looking for an opportunity to join a great team where you can be yourself, deepen your skills and experiences, and find new areas of inspiration then consider a career at Avant!
What you do at Avant

• Independently structure and execute analyses, to support a range of digital marketing activities including data cleansing, deduping, enrichment, identification of marketing qualified leads, developing metrics and dashboards
• Own the delivery of interpreting data insights and reporting through synthesizing data on marketing KPIs like leads, conversion rates, website traffic and social media engagement. Effectively communicate performance to campaign managers and senior leadership.
• Own marketing test designs, analysis and reads to help leadership and key stakeholders understand the impact of marketing strategies and tactics.
• Collaborate with marketing colleagues to optimize marketing campaigns and channels: PPC advertising, social media, content, SEO, website performance, etc.
• Manage and deploy tagging for digital analytics, paid media, and 3rd party applications.
• Set up experimental frameworks. Analyze, interpret and visualize complex data to provide meaning and recommendations for optimization
• Owning the strategy for marketing attribution models and how they impact investment decisions
• Work cross-functionally with teams across the organization to identify and prioritize problems, developing and providing actionable solutions, and communicating results to business partners

Why you are a fit for Avant

• 3-5 years of work experience in marketing analytics or a related field in a fast paced, data driven direct-to-consumer business
• 3+ years of experience using website A|B optimization tools, Google Tag Manager and Search Console
• Strong experience working with data solutions such as SQL, Python, Looker, Google and Adobe Analytics
• Experience with marketing analytics initiatives, including experimentation, test design, and segmentation - Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting
• Project management know-how with the ability to manage multiple projects simultaneously
• Experience in fintech/insurtech industries
• Bachelor's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
• Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering is a plus

Check out our Avant Blog!
We believe that a diverse set of backgrounds and experiences helps us create the most innovative solutions for our customers. We invite you to apply to our positions even if you do not meet 100% of the qualifications listed in the description. If you're passionate about our mission and aligned to our values, we hope you'll come contribute to our awesome culture.
Why Avant is the place for you:
At Avant, we believe our values make a difference:
Authenticity. We show up to work as our whole selves and make sure others can too.
Collaboration. We can only succeed when we do so as a team.
Problem-Solving. The harder the problem, the more satisfying the solution.
Customer. We are all owners of the customer experience.
Initiative. Plan. Adapt. Get Sh!t Done.
We believe that great ideas come from anyone and anywhere, that everyone is an owner who drives change, and that we have more fun when we work together. We're problem solvers who love collaborating with intelligent and highly-motivated people to reshape the face of digital banking. Avant offers terrific perks and benefits, fun social events with employees who actually like hanging out together, and a flexible growth environment where trying your hand at new projects and being the active owner of your career path is encouraged and supported.
Some of our benefits include:

• Choice of great Medical, Dental, and Vision Insurance Plan options
• 401(k) Match
• Unlimited Paid Time Off
• Flexible Work Environment
• Generous Paid Parental Leave
• Lunch Allowance (Fooda) and In-office Snacks
• WFH Stipends for our Remote Employees
• Access to LinkedIn Learning for Professional Development
• No Meeting Wednesdays - (a.k.a. planned time to Get Sh!t Done)
• Summer Fridays
• Fun In-Office and Virtual Social Events
• And who doesn't love the swag

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date or before working in or visiting our Chicago office. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. Subject to applicable law and requests for accommodation.