Manager, Digital Marketing and Communications

Job Description

About ASCAP

The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers, lyricists and music publishers of every kind of music and operates on a not for profit basis. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their musical compositions and to identify and match such performances to the fractional shares of copyright ownership and finally to distribute the royalties that it collects based upon those performances. ASCAP members write the world's best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business - from bars, restaurants and retail, to radio, TV and cable, to Internet, digital and mobile services and more. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters, composers, lyricists and music publishers to be paid fairly. With more than 875,000 members representing more than 16 million copyrighted works, ASCAP is the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) founded and governed by its writer and publisher members. Learn more and stay in touch at www.ascap.com, on Twitter and Instagram @ASCAP and on Facebook.

Job Overview

This role will be responsible for managing the development, and execution of digital marketing strategies to increase ASCAP brand awareness and attract new music users and creators to ASCAP. They will help to support day-to-day operations of paid-media, branded programs, interactive campaigns and channel performance with particular focus on ASCAP's licensing business. This is an exciting opportunity for an individual with a passion for the art and science of marketing, and thrives in a fast-paced, dynamic environment with a mission to protect the works of music creators.

Responsibilities:

• Work with the VP of Marketing Strategy to plan and implement integrated marketing campaigns
• Take an audience centric approach, creating campaigns that put creators and targeted segments groups at the forefront for most relevance and impact.
• Monitor key performance metrics for ongoing campaigns, and share channel and audience insights with internal and cross-department stakeholders
• Analyze and assemble analytics through various reporting platforms/tools (i.e. Google Analytics, Google Ad-Words, Google Search Console, YouTube, etc)
• Manage and utilize tracking parameters to measure campaign and channel impact.
• Help to build post-campaign wrap up reports and consolidate findings for stakeholder teams.
• Manage agency relationships, and creative briefs throughout ad planning and execution.
• Research and identify emerging trends and tools to help make strategic decisions and improve efficiencies.
• Work collaboratively on campaign performance decks, quarterly/year-end recaps and planning decks
• Develop, build and implement email marketing and communication strategy
• Contribute messaging and content ideas to maximize brand visibility and audience impact.
• Partner with cross-functional teams to drive automation, measurability and performance efficiency.

Qualifications:

• 3-5 years' of experience in digital marketing (preferably B2C and B2B)
• Highly organized, detail and process oriented
• Works well under pressure, meticulous attention to detail and is deadline driven
• Knowledge of Google Analytics, SEO (search engine optimization), Google AdWords (paid-search), paid-social, email marketing
• Creative and analytical with strong writing and communication skills
• Demonstrated experience with marketing automation platforms, content management systems and tools, reporting.
• High interest in analytics and turning insights into actions
• Adaptable to a fast-paced environment
• Strong PowerPoint skills
• Experience writing and editing marketing copy

Besides providing a unique and dynamic work environment, there are a few other reasons you should consider ASCAP in your career planning. We also offer generous benefit options that are comprehensive and provide the flexibility that most employees want and need. These health care and financial plan options include the following:

• A choice of either network only provider medical and dental plans or more flexible medical and dental plans where you can see providers in or out-of-network
• Vision plan that offers both in and out- of network provider options
• Immediate eligibility for 401(k) participation with an employer provided match
• An additional Employer paid retirement savings program regardless of your participation in the 401(k) Plan
• Generous time-off policy
• Health care and dependent care flexible spending accounts
• Short term disability Insurance / salary continuation and Long term disability insurance
• Company provided basic life and accidental death and dismemberment insurance
• Supplemental and dependent life insurance options

Please be aware that ASCAP is not a nut-free or other allergen-free workplace.

As a condition of employment, ASCAP requires all employees to be fully vaccinated (including a first booster, when eligible) against COVID-19. ASCAP will make reasonable accommodations for those who are unable to obtain a COVID-19 vaccination, where required by federal, state and local law, and in accordance with ASCAP's policies.

ASCAP is an equal opportunity employer. All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.