Manager, Digital Marketing - MakeMusic

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Manager, Digital Marketing you will lead a cross-functional team responsible for digital marketing and education initiatives. This comprehensive role includes daily interaction and collaboration with the Digital team members, and other teams across the brand, including Content Marketing, Events & Partnerships, Sales, Customer Success, Creative, and Product to communicate the value of MakeMusic Cloud to the target market.

In close collaboration with the Director, Marketing, and other members of the Digital Marketing and Content Marketing teams, the Manager, Digital Marketing creates and delivers impactful strategic digital marketing campaigns for key company initiatives to increase the value, visibility, and performance of these products in the market. Through collaboration, in-depth product knowledge of the products and customers, the Manager, Digital Marketing develops strategies and leads the Digital Marketing team to maximize exposure and adoption of products within the market via the websites, social media, email, blogs, and digital advertising strategies.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will work directly with the Digital Marketing and Content Marketing Team Members, amongst others. This position reports directly to the Director, Marketing.

Core Functions

• Lead and provide guidance to Digital Marketing team.
• Manage Social Media Manager and Email Marketing team members to help develop strategies and best practices to engage current and potential customers.
• Manage Digital Advertising team member and help advise on campaign strategy, budget, and testing across platforms.
• Continually test, iterate, and optimize the front end websites for increased traffic, capture, and conversion.
• Develop and maintain WordPress sites, coordinating with creative, content, and engineering teams.
• Manage and optimize campaigns continuously, running A/B and multivariate tests for ads, website, and landing pages.
• Champion continuous improvement of front end website development process including dynamic content, targeting, personalization, and template development.
• Assist the Marketing and Sales teams with digital marketing campaign landing pages and updates.
• Develop and maintain KPIs and analytics including performance summary, multivariate testing, and conversion campaign tracking.
• Continually monitor campaign performance and the effectiveness of marketing content and provide updates to stakeholders.
• Lead and manage digital marketing content execution, including websites, emails, blogs, gated content (ebooks, white papers), social media, and digital advertising.
• Nurture strong relationships between Marketing and Creative to support content generation.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• Data-driven and creative self-starter who uses insights and analysis to guide strategies, experiment, learn and improve.
• Significant experience in the music education industry; this person must be intimately familiar with our audience.
• Extreme familiarity with MakeMusic Cloud, Finale, and Alfred Music.
• Minimum 3-5 years of digital marketing experience.
• History of managing website, social media, and advertising communication strategies and implementation.
• Experience using HTML and CSS to develop email templates and landing pages.
• Strong history of using CMS platforms, Wordpress, and testing tools to manage website optimizations.
• Demonstrated experience tracking data, including website, social media, and advertising metrics, web analytics tools (Google Analytics), Adwords, and Tag Manager.

• Experience with A/B and multivariate testing including test design, traffic splits, deployment and results.
• Project management skills including managing digital marketing calendars, and creative and data needs with tight deadlines.
• Demonstrated success with SEO, SEM, and digital marketing best practices.

• Experience conceptualizing and executing a content strategy that drives outbound and inbound marketing.
• Strong presentation skills; this role involves both internal and customer facing presentations.
• Passionate about crafting and delivering impactful digital marketing campaigns in a competitive SaaS environment with a global audience.
• Exceptional organizational, project management, and communication skills.
• Must be able to complete projects on time and on budget.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more

Desired Qualifications

• Experience leading a team.
• Demonstrated ability to take ownership and accountability, and act on goals and objectives.
• Self-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectives.
• Strong teamwork and interpersonal skills.
• Demonstrated ability to work effectively with diverse teams.
• Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation

Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary range for this role is $73,934 - $123,223. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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