Manager Digital Marketing - Marketing Automation & Email

Republic Services is a leader in Environmental Services, partnering with customers to create a more sustainable world.

We are Sustainability in Action - our promise to be environmentally responsible and to help our customers be environmentally responsible too.

Why choose Republic?

Joining Republic isn't just about taking on a new job, it's about making a commitment to create a more sustainable world together. Our people provide an essential service, serving and impacting customers, neighborhoods, and communities everywhere.

As a company, we are proud of our values and encourage those who share in our aspirations to join our team:

• We protect our colleagues and communities through safe practices everywhere, every day.
• We are committed to serving our customers and communities by going above and beyond to exceed expectations.
• We take action to improve neighborhoods and communities by being environmentally responsible and creating a more sustainable world.
• We are driven to deliver results in the right way.
• We encourage a human centered culture that honors the unique potential and dignity of every person.

Position Summary: The Manager Digital Marketing - Email is responsible for leading and executing the Republic Services email marketing and digital lead management strategy through use of marketing automation technology. This includes using Republic Services' marketing automation and CRM to build and execute plans to deliver goals in customer acquisition, retention and enhancement of the customer experience. This role involves developing and implementing email campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes and identifying new opportunities to advance the Company's objectives through email marketing, marketing automation and digital lead management.

Principal Responsibilities:

• Leads Republic Services' email marketing, digital lead management and marketing automation strategy
• Develops and evaluates email marketing programs based on campaign goals, including driving engagement, conversion and retention
• Builds and optimizes prospect and customer communication journeys
• Works collaboratively across departments to manage programs from creation through execution
• Analyzes campaigns regularly (i.e. open rates, click-through rates, bounce rates, conversions), reports insights and provides recommendations for improvements
• Maintains high email deliverability and ensure best practices and anti-spam compliance are followed consistently
• Develops ad hoc emails, landing pages and contact forms as needed
• Manages external agencies related to email and marketing automation
• Stays current on email best practices and marketing technology industry trends to identify opportunities
• Inspires others to achieve challenging goals, deliver a high standard of performance while effectively leveraging resources to overcome unexpected obstacles
• Performs other job-related duties as assigned or apparent

Qualifications

• Excellent written and verbal communication skills with the ability to advocate for a vision as a persuasive, well-organized and compelling presenter
• Ability to self-manage, plan, execute and prioritize multiple programs and projects
• Hands-on experience with Salesforce CRM (SFDC), Marketing Cloud, Pardot/Account Engagement, Marketo, Eloqua or similar
• Strong understanding of email marketing best practices, including deliverability, list management, and anti-spam regulations
• Excellent analytical skills, including experience with email marketing analytics platforms
• Experience with A/B testing, segmentation and personalization
• Experience with HTML and CSS is a plus
• Relevant Salesforce (SFDC) certifications are a plus
• This is a hybrid position. Hybrid employees are expected to work from the office four days a week

Minimum Qualifications

• 5 years of experience in Marketing
• 3 years of experience in Email Marketing, with a proven track record of delivering successful campaigns from ideation to execution
• 3 years of leading and directing cross-functional teams, using influence instead of authority to support on-time execution that meets the program goals

Rewarding Compensation and Benefits

Eligible employees can elect to participate in:• Comprehensive medical benefits coverage, dental plans and vision coverage.• Health care and dependent care spending accounts. • Short- and long-term disability.• Life insurance and accidental death & dismemberment insurance.• Employee and Family Assistance Program (EAP).• Employee discount programs.• 401(k) plan with a generous company match.• Employee Stock Purchase Plan (ESPP).

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.

Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.