Manager, Digital Media

ABOUT THE ROLE

Peloton is looking for a passionate and talented Manager, Digital Media with a strong background in Paid Social to join the Digital Media team, reporting to the Senior Manager, Digital Media. In this role you will be responsible for driving demand gen performance across social channels, with a strategic focus on acquisition media to drive digital subscription demand for the Peloton App.

Paid Social is a key acquisition driver within Growth Marketing. You will have a deep executional understanding of social channels, including CPA optimization, measurement, MMPs, creative personalization and managing a sophisticated testing program. 

YOUR DAILY IMPACT AT PELOTON

• Planning and execution of North America Paid Social media, with a focus on both strategic-level planning and detailed tactical execution
• Core responsibilities: 
• Cross-channel and channel-specific strategy
• Forecasting
• Trafficking (working with an external agency for activation)
• Budget management
• Always-on optimizations in platform across all available levers
• Weekly reporting including creation and maintenance of dashboards
• Recommending testing calendars / learning agendas
• Creative briefing, rotations, optimizations (internal and external partners)
• Relationship management with platform partners
• Media tag / event management (multi-event acquisition funnels)

YOU BRING TO PELOTON

• 4+ years of hands-on Paid Social digital media execution
• Extensive experience planning and buying across Social platforms including:
• Meta (FB/IG), TikTok required
• Pinterest, Snap, Reddit highly encouraged
• Ad buying / activation platforms (Smartly, Kenshoo/Skai, 4C) highly encouraged
• Mobile Measurement Partner/MMP experience preferred (AppsFlyer)
• Experience planning multi-stage, high-consideration media strategy with full-funnel tactics and campaign objectives (reach, traffic, lead gen, app acquisition, CPA/ROAS/LTV optimization)
• Direct experience handling campaigns in platforms with a focus on revenue-driven sales objectives.
• Knowledge of ad tech landscape including areas such as event management (GTM or Segment), audience platforms, measurement, creative tools / DCO for social channels.
• Experience working with multiple creative teams/partners to shape Paid Social content to drive audience resonance and effective demand response across all funnel stages and campaign objectives.
• Bonus if experience activating creators/influencers in paid media campaigns.
• Experience with A/B and multivariate testing and optimizing landing pages and user funnels.
• Excellent analytical skills to inform smart hypotheses and data-driven strategy. Self-starter capable of completing complex analyses integrating multiple data sources to answer thorny, multi-faceted business questions.
• Proven track record of managing multiple projects and campaigns simultaneously.

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