Spectrum

Manager Direct Marketing

Posted An Hour Ago

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Stamford CT USA

In-Office

Senior level

Information Technology • Internet of Things • Mobile • On-Demand • Software

The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company.

The Role

The Direct Marketing Manager at Spectrum leads national campaigns manages cross-functional teams and analyzes campaign results to drive marketing efficiency for small business connectivity solutions.

Summary Generated by Built In

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship now or in the future.
What if your next career move meant leading the charge in designing and executing strategies that drive success for small business connectivity solutions? As the Direct Marketing Manager at Spectrum you'll guide national campaigns collaborate with talented teams and shape how we reach new business customers. Your work will help power the growth and efficiency of our marketing efforts across Internet phone mobile and TV services making a lasting impact on our business.
How You'll Make an Impact

Lead a cross-functional team to manage Direct Marketing campaign and test cycles from inception through post-campaign analysis and summary reporting
Develop and maintain campaign calendars and version matrices for all targets products offers and geographic areas while managing change control
Collaborate with business functions to determine targets and schedules strategize audience and offer tests and analyze campaign results across key metrics
Track response and conversion rates to drive direct mail and email marketing efficiency remaining accountable for the marketing budget
Manage contact strategies using test results consumer insights and input from cross-functional teams
Establish comprehensive records of campaign results market insights offer strategies and creative assets
Proofread final copy to ensure accurate communication and correct alignment of creative and campaign elements

Working Conditions

Office environment

What You'll Bring to Spectrum
Required Qualifications
Education

Bachelor's degree in Business Finance or related discipline or equivalent experience

Experience

5+ years of direct marketing experience

Skills

Technical expertise in Direct Marketing particularly direct mail with a track record of successful implementation
Ability to manage multiple projects simultaneously
Proven ability to manage Direct Marketing Direct Mail Database Marketing and Testing projects
Ability to collaborate with individuals at all organizational levels and disciplines
Ability to maintain confidentiality
Capability to manage and foster change
Skilled in conducting formal presentations to management on relevant issues or findings
Analytical ability to interpret data and make recommendations
Strong attention to detail with strategic thinking skills
Teamwork-oriented with a focus on the customer
Advanced proficiency in Excel and PowerPoint and proficiency in other desktop applications

Preferred Qualifications
Education

MBA or Master's degree

Experience

2+ years of management or leadership experience

#LI-LYR
MGN530 2026-71631 2026
Here our employees don't just have jobs they're building careers. That's why we offer a comprehensive package that rewards employees for their contributions to our success supporting all aspects of their well-being at every stage of life.
A qualified applicant's criminal history if any will be considered in a manner consistent with applicable laws including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet® TV Mobile and Voice. Beyond our connectivity solutions we also provide local news programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team you'll be keeping our customers connected to what matters most in 41 states across the U.S.
Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer including job seekers with disabilities and veterans.

Top Skills

Excel

PowerPoint

What the Team is Saying

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The Company

HQ: Stamford CT

100000 Employees

Year Founded: 1993

What We Do

Our Product and Technology team creates develops and operates the nation’s fastest mobile service most reliable internet service most viewed live TV app and the most advanced WiFi serving nearly 100 million users and 500 million devices. We are transforming the next era of connectivity and entertainment experiences together. The experience within Spectrum’s Product and Technology team is unmatched and there are opportunities to grow your career as a designer architect engineer developer operator or data scientist. We are creative disciplined hard-working complex-problem solvers that believe in collaborating to deliver the highest quality customer experience.

Why Work With Us

At Spectrum we continually refine technology process and structure. We are committed to delivering a superior network infrastructure the most competitive products and highly rated customer experiences. Our talented team of experts deploys technology solutions and builds systems and tools for our employees to provide exceptional operations.