Manager, Downstream Marketing - Hybrid
Job Description
Work Flexibility: Hybrid or Onsite
As a Downstream Marketing Manager on Stryker's Acute Care team, you will be responsible for developing the annual strategies to drive customer adoption, growth, and success of your respective product portfolio, supporting and enabling our sales force and working collaboratively across our internal teams to drive initiatives and projects forward, with a direct impact on the overall success of our business unit and division.
Who we want:• Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.• Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.
What you will do:• Sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns.• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets• Create/distribute scalable assets, tools, marketing campaigns ("menu") and best practices which can be localized for maximum impact• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with internal teams.• Development of trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers.• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon• Work with leadership to forecast demand• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity• In partnership with Sales Education, identify internal training needs and create relevant content and training programs• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
What you need:• Bachelor's degree required• 8+ years of work experience required• MBA preferred• 5+ years medical device or marketing experience preferred• 2+ years of people management experience preferred• Excellent presentation and interpersonal communications skills• Ability to manage multiple projects while delivering on established timelines• Ability to be persuasive in the absence of organizational authority• Must be able to understand and work within complex interdivisional procedures and policies
Travel Percentage: 40%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Date Posted
03/10/2024
Views
19
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