Manager, Email Marketing

MILLENNIUM TRUST COMPANY is a rapidly-growing, leading financial services company offering specialized retirement and institutional services. Whether clients are managing corporate retirement assets, running a business or wanting choice beyond traditional asset options, we provide flexible and digital solutions to support our clients' success. Ultimately, we aim to educate and increase access to investments to help our clients on their journey to retirement readiness, but do not provide investment advice.
Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture. We have been recognized for our tremendous growth on lists, such as Crain's Fast 50 and Inc. 5000, and have also been recognized for our positive workplace culture on the 2019 Best Places to Work in Illinois list, as well as the 2019 Model Workplace Award and 2018 Champion for Young Professionals Award from the Greater Oak Brook Chamber of Commerce. Millennium Trust employees live out the values of Do Right, Excel, Collaborate, Innovate and Celebrate and deliver the brand promise of going "Above and Beyond," so each client experiences the highest level of service.
We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that encourages career development, Millennium Trust is the place for you!
POSITION SUMMARY:
The Email Marketing Manager will own the management of our marketing automation platform, orchestrate lists from data sources, produce executive reports and drive the business through analytics and ongoing optimization. Your experience with managing the technical execution of email marketing campaigns and databases, combined with a data analytics with be key to driving the success of our email programs. You will work with multiple stakeholders and provide thought leadership on best practices, testing strategies and work with large amounts of data from various sources to extract actionable insights
The incumbent will be accountable for all efforts established and implemented through Marketing Cloud, including email campaigns and audience list management. Reporting to the Director, Digital Marketing, Email Marketing Manager will work closely with the rest of the Digital Marketing Team, Marketing Brand Teams, Marketing Insights, Client Services, Technology, and outside agencies/vendors.
ESSENTIAL JOB FUNCTIONS:

• Lead development of the email marketing strategy, including employing best-practices for the channel and inclusive of user insights and historic performance analysis to define strategy and future campaigns for both B2B Lead Gen and B2C Customer Acquisition
• Manage and build a team of email marketing specialists and developers to ensure emails best practices are implemented and meet design standards, deliverability requirements, and consistent open rates
• Lead development & execution of email campaigns, with brand team and channel specialist, translating marketing objectives into data-driven campaigns.
• Lead the development and maintenance of automated data syncs across multiple databases to populate audience email data using SQL queries and scripting
• Lead identification of key campaign measurement needs, including success metrics and testing opportunities, to inform & support Marketing Insights implementation & accuracy of campaign performance reporting.
• Other duties as assigned

EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

• Bachelor's Degree in Marketing, Communications or related field
• 7 - 10 years of applicable experience
• 1 - 3 years of leadership experience
• 5+ Years of Enterprise Marketing Automation platforms such as Marketing Cloud, ExactTarget, Marketo or the alike
• 5+ years relational databases (MS SQL Server) to construct complex SQL queries
• 5 - 7 Years of Enterprise Marketing Automation platforms such as Marketing Cloud, ExactTarget, Marketo or the alike
• 5+ years relational databases (MS SQL Server) to construct complex SQL queries
• Experience with CRM tool as SalesForce or equivalent
• Experience in primarily B2B with B2C marketing a plus!
• Ability to multitask, collaborate and prioritize in a fast-paced and deadline-driven environment
• Strong written and verbal communication skills
• Proficiency working with Salesforce and Marketing Automation Tools
• Solid understanding and knowledge of data integrity and email analytics
• Advanced proficiency with MS office applications including Word, Excel and PowerPoint
• Familiarity with Adobe Creative Suite, SharePoint
• Must be self-motivated, highly organized, and able to manage projects with minimal direction
• Team player, has creative energy, shares thoughts and ideas and possesses a positive attitude

Check out a video on our Company Culture! Millennium Trust Culture