Manager, Engagement Marketing

The Role: Marketing Manager, New & Active Buyer Engagement

Rue Gilt Groupe is seeking a digitally-led marketing professional to join it’s entrepreneurial, analytical marketing team and lead initiatives to drive top-line growth via New Member and Active Buyer Customer Relationship management. As a Marketing Manager, you will develop strategy, inform the product experience, own multi-channel marketing campaigns & execute tests against key areas of the business.

This role will work cross-functionally with other marketing leaders, technology, product, creative, merchandising as well as key external partners to drive measurable, meaningful business outcomes. Our team is extremely supportive and collaborative, innovative and fast-paced; and the ideal candidate will be able to learn, laugh, and keep up with our exciting madness.

What You'll Do:

• Collaborate with Marketing leaders and other stakeholders on the roadmap/test plan to drive New Member registration, improve New Member experience and activation, and build Active Buyer engagement
• Build our New Member and Active Buyer knowledge base, developing actionable customer insights and KPIs through close working relationship with Analytics, and owning key metrics to drive improvement in performance
• Uncover meaningful insights from business data and recommend strategic initiatives that improve business performance.
• Lead cross-functional partnerships (Technology/Merchandising/Growth Marketing) to develop effective campaigns for New Members and Active Members across a full breadth of marketing channels
• Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the Rue Gilt Groupe business
• Take lead for creation and delivery of department and business level presentations

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

• 4+ years of managing and developing growth strategies through direct marketing initiatives, with an ongoing style of out-of-the-box thinking. Prior Product and/or technology knowledge is a plus
• Strong analytics background; comfortable leveraging data to make recommendations and decisions; comfortable telling compelling stories using Excel, PowerPoint and Tableau
• Ability to adapt to changing priorities and to deliver results in a fast-paced environment
• Strong ability to influence peers and senior-level business partners to drive change and innovation through the organization
• Fun, energetic and collaborative personality with self-starter approach to work

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

ABOUT US:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.