Manager - Event Marketing

Paylocity is an equal opportunity employer.
Don't just land a job. Launch your future.
Paylocity is a cloud-based software company that creates customized HR solutions for small to mid-sized organizations. Our workplace enhances communication and enables employees to connect, collaborate, and create from anywhere. Our award-winning culture ensures everyone has a voice and feels truly welcome. Join Paylocity as we shape the future of technology and the workplace!
We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it's career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.
As part of the Sales & Marketing team, you'll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.
With a position in Sales & Marketing, you'll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.
Let's go forward together.
Position Overview
The Event Marketing Manager will lead development and execution of best-in-class event experiences to build brand preference and drive demand for Paylocity solutions. They will have a natural curiosity to understand the business strategy and use their skills to create and perfectly execute experiences that support the company's business objectives.
The Event Marketing Manager has a demonstrated track record of success in strategy development and project management, including creating and managing budgets, creating timelines and workplans, leading planning meetings and collaborating with business partners to drive results. We are looking for a good communicator who can write content, keeps partners informed and is comfortable working closely with executives.
The ideal candidate is skilled at producing both in-person and virtual experiences. They are comfortable with digital environments and have a consistent track record of creating high-quality virtual events utilizing various technology platforms.
Location: Remote
Reports to: Sr. Director, Corporate Marketing
Responsibilities:
The below represents the primary responsibilities of the position. Other duties may be assigned as needed.

• Lead the events strategy, setting strategic direction, providing coaching to team members, and coordinating work assignments among in-house and agency resources.
• Drive the company's national tradeshow presence, bringing together stakeholder groups to drive brand awareness and differentiation via fully integrated campaigns.
• Elevate the execution of events to include non-booth-related approaches to brand visibility including sponsorships, ancillary promotions, and custom experiences for top-tier audiences.
• Drive development and execution of virtual and C-level event strategies, including business objectives, overall approach, audience criteria, and outcome-based KPIs.
• Build, manage and coordinate cross-departmentally the Corporate Marketing calendar to ensure that all events are documented and communicated to internal teams.
• Responsible for managing all budget tracking, payments, and vendor contracts, working closely with the Procurement team.
• Research and advocate events success and optimization best practices to continually improve impact and ROI.

Requirements:

• 5+ years event marketing experience.
• Experience in B2B SaaS industry.
• Demonstrated success in identifying and executing ancillary brand awareness initiatives at major events.
• Demonstrated success managing agency or other event provider relationships- from sourcing vendors, procurement and negotiating, and agency relationships.
• Proven project management skills (event tracking, ROI measurement, scorecards) in a fast-paced, deadline-driven environment.
• Knowledge and experience with event planning (Cvent, ON24), marketing automation and CRM technologies.
• Strong cross group collaboration skills working with multiple team members across different departments.
• Strong writing and public speaking skills.
• Strong Excel and PowerPoint skills.
• BS/BA in Communications, Marketing or related.
• Willingness to travel to various locations for events up to 30%.

Our journey forward.
Paylocity strives to create an organizational culture where every employee has a voice, feels truly welcome, appreciated, and free to be themselves, and is empowered and enabled to do their best work. A strong commitment to diversity, equity, and inclusion is critical to creating such a culture.
We've made great strides to support diversity, equity, and inclusion. That being said, we realize there's still room for improvement.
Our current focus is on the following initiatives:

• Education & Awareness
• Client Community
• Company Representation
• Advocacy & Support
• Fairness & Equality
• PCTY Gives
  Want to learn more, click here to access our DEI flipbook. https://www.flipsnack.com/paylocitycom/diversity-equity-and-inclusion.html

Paylocity is an equal opportunity employer.
Paylocity is committed to the full inclusion of all individuals. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact [email protected]
This role can be performed from any office in the US. The pay range for this position is $80,080 - $125,000 /yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.