Manager, Human Insights - Europe flexible

Location(s):

United Kingdom

City/Cities:

London

Travel Required:

Relocation Provided:

No

Job Posting End Date:

October 10, 2024

Shift:

Job Description Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We are accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

What You’ll Do for Us:

• Devise & deliver ad hoc research projects using wide variety of methods & protocols from brief to conclusions for diverse business, marketing and consumer insight problems that are both structured & unstructured, selecting and working with a range of vendors

• Contribute to development of category learning plans
• Champion the voice of the consumer to stakeholders focusing on business questions, leveraging the value of the human narrative versus a sole focus on numbers and pure marketing research

• Discover, define, and deliver actionable insights for any project (from positioning through to shopper/in-store).

• Extract and organize analytics data and provide reporting and commentary
• Support Brand & Creative teams in uncovering, articulating, and using consumer insights to drive strategy & creative briefs
• Apply disciplines of Behavioral Science, Trends & Future-Back Thinking, Cultural Analysis, Segmentation, Rituals.

• Work with large amounts of data, quantitative and qualitative insight, iterate with research and technology vendors to address business questions 

• Multi-task and manage multiple projects at any given time
• Be a strategic insight partner to multiple stakeholders effectively, collaborating and influencing effectively in a networked organization to deliver project goals
• Contribute to the culture of the Human Insight EU team

Qualifications & Requirements: 

• Bachelor’s degree required

• 5+years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, Experience.
• Ability to leverage different market research techniques, insight approaches, trends in industry, passive data streams, neuro techniques and consumer co-creation to conduct holistic analysis to answer business questions.
• Proven Knowledge of key research tools, including innovative and agile ways to answer questions, focusing on how insights will be activated
• Ability to translate technical / market research information into compelling & simple business implications
• Strong self-starter, able to work independently with minimal supervision
• Comfortable with ambiguity, able to work with evolving briefs business context
• Ability to effectively communicate and decomplexify the learnings into simple and clear messages and recommendations/actions
• Collaborate with team and key stakeholders and ensure alignment
• Proven agile and flexible mindset/attitude to easily and smoothly coordinate several projects at same time and find the best solutions to address the needs
• Ability to leverage the power of storytelling, present insights effectively and answer questions credibly

What We Can Do for You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always expanding
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
• Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.