Manager, IMC Mobile Enhancements

Position Summary

Role and Responsibilities

Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities

Position Overview

Reporting to the Marketing Director, the Brand Marketing Manager, Mobile Enhancements will be responsible for leading the Integrated Marketing Communication plans for Samsung Watch portfolio for the US market.

As part of the Mobile Marketing Team, you will drive the marketing plans including consumer targeting, media and communications. You will develop and lead the planning processes for your categories including product positioning and Go-To-Market plans for all product launches across your designated product lines. You will own all of the Integrated Marketing Process plans and be responsible for driving alignment on key decisions about creative direction, marketing partnerships and media rotation.

This team is the marketing business partner to the Mobile Enhancements Product Marketing Leader in order to drive revenue, profit and share growth of the business. You will provide consumer insight and custom activation plans across retail and carrier customers. You will coordinate with the HQ Marketing Team, providing input and alignment on marketing asset creation, GTM planning and learning plans.

You will manage marketing activity for your product category to ensure alignment to overall strategy and flawless execution. In this role you will support & manage an ongoing test & learn agenda and be proficient in precision / performance marketing with the ability to course correct activity based on KPIs and sales performance. You will be responsible for day-to-day budget management and reporting to the Finance Team.

Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Skills and Qualifications

Background/Experience Required:

• Bachelor's Degree with 6+ years of experience or Master's Degree with 4+ years of experience in leading the marketing strategy and execution in consumer centered organization, experience in the CPG or Electronics business is a plus.
• BA or BS required; MBA Strongly preferred.
• Understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
• Proven performance in developing and executing campaigns that deliver wins for the consumer, the customer and the company.
• Solid background in Marketing Mix fundamentals as well as how to best leverage the optimal media mix to achieve set objectives.
• Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives

Necessary Skills and Attributes:

• Ability to navigate a very large and matrixed organization
• Quick thinker, able to make connections within various elements of marketing plans, ever changing market dynamics and business performance.
• Strong ability to adapt to change and provide confident direction in a very fast paced environment.
• Above average emotional intelligence, he/she is able to be a vocal advocate for change yet is able to foster environments where all stakeholder feels valued and compelled to offer their unique contribution.
• Has a bias for action, able to find the sweet spot between the required analysis to substantiate his/her thinking and the need to act fast with limited data.
• Strong sense of ownership and accountability despite the big chain of contribution from various parts of the business, he/she has the ability to see the bigger picture yet zoom into the greatest details.

Responsibilities and Duties:

• Activating against an Integrated Marketing Communication plan that supports the broader Mobile Enhancements marketing strategy.
• Leading & executing all elements of IMC plans for assigned product lines, spanning from awareness, consideration and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution and measurement. IMC activities will support both product launches and other key communications windows.
• Managing agency partners and internal stakeholders to deliver best in class creative and flawless execution across multiple channels, which may include: TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers, Brand Experience, and PR.
• Conducting campaign post-audits to identify key learnings and measure effectiveness against defined and aligned KPIs.
• Proactively identify opportunities to drive brand growth and monitor industry for relevant news
• Create presentations that provide clear communication and strategic story telling for the Product & Channel teams on all marketing activities and represent marketing in cross-functional meetings as needed.
• Manage creation & approvals of all communications assets, advertising, and promotional materials.
• Support the learning agenda for the assigned product lines in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.
• Support leadership presentations with the ability to clearly outline brand strategy, communicate consumer insights, communications plans and analytics.

Physical/Mental Demands:

Work is generally performed in an office environment. Operate a computer keyboard and view a video display terminal between more than 50% of work time, including prolonged periods of time. Requires considerable work utilizing high visual acuity / detail, numeric / character distinction and moderate hand / finger dexterity. The movement and transportation of equipment, most of the time is under 25 pounds. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenges and project management deadlines. Machines, tools, equipment, and work aids include PC's, printers, copiers, faxes and other equipment commonly associated with an office work area. May require working additional hours beyond normal schedule. Travel varies depending on position.

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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

COVID-19 Vaccine Mandate

Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.