Manager, Indirect Customer & Application Insights Hub

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Manager, Indirect Customer & Application Insights Hub in India.

This role is responsible for building and leading a strategic insights capability focused on indirect customers, distributors, and application ecosystems within a global industrial business. You will define ideal customer profiles, map application-level use cases, and translate complex market and channel data into actionable insights that drive marketing, sales, and product decisions. Acting as a key enabler of demand generation and conversion strategies, you will partner closely with cross-functional teams to ensure insights directly shape campaigns, messaging, and go-to-market execution. The position sits at the intersection of analytics, marketing strategy, and business intelligence in a highly matrixed global environment. You will play a critical role in scaling customer understanding across regions while embedding advanced analytics and AI-driven tools into insight generation. This is a high-impact leadership role requiring strong analytical depth, strategic thinking, and cross-functional influence.

You will establish and lead the Indirect Customer & Application Insights Hub, building a scalable capability that delivers actionable intelligence for marketing and sales teams across global business units.

• Define and continuously refine ideal customer profiles (ICPs), personas, and application/use-case mappings for indirect and channel-driven markets
• Translate customer, distributor, and market data into actionable insights that inform campaigns, segmentation, and go-to-market strategies
• Partner with demand generation, product marketing, sales, and marketing operations teams to align insights with execution and business priorities
• Develop scalable frameworks and processes for collecting, structuring, and sharing customer intelligence across regions and business units
• Support campaign planning, prioritization, and performance measurement by embedding customer insight-driven recommendations
• Act as a strategic advisor to leadership, influencing messaging frameworks, segmentation models, and commercial strategies

Requirements

The ideal candidate brings strong experience in B2B marketing, analytics, or business intelligence with a deep understanding of customer insights and channel ecosystems.

• 10+ years of experience in marketing, analytics, strategy, or business intelligence in B2B, industrial, or technology environments
• Strong expertise in customer segmentation, ICP development, persona design, and funnel or journey analytics
• Proven ability to translate complex data into clear business recommendations and actionable marketing strategies
• Experience working with cross-functional teams including sales, product marketing, and commercial operations
• Strong understanding of indirect sales models, distributor networks, and channel-driven ecosystems
• Familiarity with AI/ML tools, marketing automation platforms, and analytics tools such as Salesforce, Eloqua, Tableau, or Power BI
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders in a global matrix organization
• Strong project management skills with experience handling multiple workstreams and strategic initiatives

Benefits

• Competitive compensation with performance-based bonus structure
• Health and wellness programs and incentives
• Employee stock purchase program
• Flexible work arrangements in a global remote-friendly environment
• Access to learning, development, and leadership growth opportunities
• Inclusive and collaborative global culture with cross-functional exposure
• Participation in community and employee engagement initiatives