Manager, Integrated Marketing Communications

Wondering what's within Beckman Coulter Diagnostics? Take a closer look.

At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you'll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.

At Beckman Coulter, the Integrated Marketing Communication (IMC) Manager is a pivotal position that leads all marketing campaign development and execution for new and existing products, services and solutions. Each IMC Manager is responsible for a specific business unit and products-and must know the difference between a feature, a benefit and a value proposition.

Our IMC managers are persona and customer journey savvy and know how to measure the impact of marketing activities-and are at ease with digital marketing. Our IMC managers know the value of Voice of Customer (VOC) and understand the benefits of using the Danaher Business System to ensure that we work across geographies and functions to ensure that we deliver world-class customer communications while maintaining the integrity of the brand.

So, if you're a marketer with the desire to be part of building a high-performing global marketing team that understands the importance of return on marketing investment, read on!

In this role, you will have the opportunity to:

• Lead the strategy and execution of integrated marketing communications plans for select disciplines, including campaign development for target personas and channel strategy, partnering with regional and global product marketing
• Own the IMC stream of the New Product Launch Excellence Process; Partner with Global Product Marketing on new product commercialization (including, but not limited to, the development of value propositions and differentiated messaging) and establishing launch excellence best practices for industry-leading products and solutions that save patient lives
• Leverage Voice of Customer insights to map out the customer journey across channels (including digital), develop customer centric messaging, and design high-impact programs
• Serve as a consultant on channel strategy (including digital) to design the tactics with the highest impact-and then measure that impact by partnering with our insights and analytics team. Develop and track key performance indicators to measure the success of marketing communication initiatives and content effectiveness.
• Lead the development and production of customer-facing materials as well as help product marketing design training to help sales teams impactfully deliver the customer-facing messages
• Partner with product marketing, regional marketers, and creative and digital marketing teams to oversee projects from idea inception to completion within budget and on-time delivery.

The essential requirements of the job include:

• Bachelor's degree in marketing, communications, journalism, English or related field with 9+ years of experience OR Master's degree and 7+ years of experience
• Experience working in agency or matrixed global organization is preferred
• Experience working in the healthcare or scientific industry (healthcare, IVD, Medical Device, Life Science, or other scientific industry) is highly preferred
• Continuous improvement or DBS experience is preferred
• Intermediate understanding of digital marketing, content management systems, marketing automation and Google Analytics is preferred
• Ability to present across the organization with clarity
• Excellent attention to detail

It would be a plus if you also possess previous experience in:

• Familiarity and comfort with metrics and key performance indicators
• Leads others to solve complex problems, uses analytical thought to exercise judgment and identify innovative solutions
• Ability to communicate concisely and clearly in through multiple channels with global customers
• Strong collaborator that works well within the department, cross-functionally and globally to solve for the "big picture," while effectively working on several projects with competing priorities

Essential Behavior and Skills

• Self-starter who has the ability to manage multiple responsibilities at one time with minimal supervision
• Familiarity and comfort with metrics and key performance indicators
• Leads others to solve complex problems, uses analytical thought to exercise judgment and identify innovative solutions
• Ability to comfortably work across geographies and functions and manage conflicting priorities
• Ability to communicate concisely and clearly in through multiple channels with global customers

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong, and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

The salary range for this role is $110K - $120K. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.

If you've ever wondered what's within you, there's no better time to find out.