Airwallex

Manager Landing Page Optimization

Reposted 14 Hours Ago

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Hiring Remotely in San Francisco CA USA

Remote or Hybrid

200K-250K Annually

Senior level

Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI

Do the most ambitious work of your career. Airwallex is building the future of global banking.

The Role

Lead Landing Page Optimization and conversion rate improvement initiatives for U.S. and EMEA markets through data-driven experimentation and cross-functional collaboration.

Summary Generated by Built In

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide - including Brex Rippling Navan Qantas SHEIN and many more - with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and you're motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here you'll tackle complex high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a data-driven analytical and user-obsessed marketer to lead Landing Page Optimisation (LPO) and conversion rate improvement across our U.S. and EMEA acquisition funnels. This is a hands-on building role focused on designing and executing experiments that drive measurable improvements in sign-ups free trials and qualified pipeline across high-impact competitive regions.
As the Manager Landing Page Optimisation (USA & EMEA) you'll own the strategy testing and iteration of landing experiences that improve conversion efficiency user experience and CAC performance. You'll work on the Global Performance Marketing team and partner closely with Product Marketing Web Engineering Design and Regional Marketing teams to ensure every visitor lands on a high-performing locally relevant experience.
This is a high-visibility high-impact role for someone passionate about experimentation data-driven storytelling and user psychology - translating behavioral insights into scalable UX improvements that deliver tangible business outcomes.
This role is based in San Francisco.
Responsibilities:

Own the LPO personalization flow for performance marketing and growth marketing for USA and EMEA markets - aligning with acquisition CAC and ROI targets.
Scale high-velocity hands-on landing page development in Contentful for growth marketing -creating tailored experiences by region channel and audience segment to maximize conversion rates and win more auctions. This would also include experiments to arrive at best practices for per (A/B multivariate personalization and geo experiments) across paid channels organic and full-funnel journeys.
Partner with performance marketing and regional marketing teams to quickly iterate and tailor pages for local audiences - adjusting tone design hierarchy and content relevance.
Collaborate with Product Marketing and Creative to align regional messaging visuals and offers with audience intent and funnel stage.
Develop frameworks that connect media intent (keyword/audience) with on-page experience ensuring seamless ad-to-landing continuity and Quality Score improvement.
Use Contentful to design build and execute tests and localized variants efficiently.

Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
Manage a CRO experimentation pipeline documenting learnings winning variants and reusable templates.
Leverage heatmaps session recordings and behavioral tools (Hotjar FullStory Microsoft Clarity) to identify drop-offs and optimization opportunities.
Collaborate with Paid Media to test message consistency between ads and landing pages driving lower CAC and higher down-funnel conversion.
Define and track key KPIs - conversion rate (CVR) bounce rate funnel progression form completion MQL→SQL rates and CAC efficiency.

Build dashboards in Looker Tableau or GA4 to visualize test performance and share insights across teams.
Analyze experiment data with statistical rigor ensuring significance and scalability.
Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility.
Monitor page speed UX quality and mobile responsiveness across both regions improving experience consistency.
Collaborate with Performance Marketing Product Marketing and Design to turn campaign insights into optimized landing experiences.

Work with Regional Marketing (APAC EMEA US) to align on frameworks and share CRO best practices globally.
Partner internally and with Analytics to align test results with downstream business metrics (CAC pipeline efficiency ROI).
Serve as the internal advocate for experimentation - promoting data-driven UX decisions and continuous improvement.
Coordinate localization workflows with regional teams to ensure compliance (e.g. GDPR) and cultural accuracy in copy and layout.

Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:

5-8 years of experience in Conversion Rate Optimization (CRO) Web Strategy or Performance Marketing ideally in B2B SaaS or fintech.
Proven success driving conversion improvements and reducing CAC through structured data-led experimentation.
Strong understanding of A/B testing methodologies UX principles and performance analytics.
Experience working across multiple regions (U.S. and EMEA) - balancing global consistency with local nuance.
Excellent cross-functional collaboration and stakeholder management skills.
Bachelor's degree in Marketing Econometrics Computer Science Business Analytics UX Design or related field.
Analytics: experience with Google Analytics 4 (GA4) Looker Tableau Power BI.
Behavioral Tools: experience with Hotjar FullStory Crazy Egg Microsoft Clarity.
CRM & Automation: experience using Salesforce (SFDC) Marketo HubSpot for lead tracking and attribution.
Web Management: experience using Contentful CMS; basic HTML/CSS understanding for test implementation.
Data & Querying: experience using SQL BigQuery or advanced Sheets-based analysis for experiment validation.

Preferred qualifications:

Experience scaling CRO programs across multi-language multi-region environments.
Understanding of local compliance standards (e.g. GDPR cookie consent accessibility).
Familiarity with AI-driven personalization tools (Mutiny Dynamic Yield Adobe Sensei).
Deep appreciation of SEO and paid media synergy for landing page optimization.
Strong storytelling ability - able to translate data into creative and actionable insights.

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We don't regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
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Top Skills

Contentful

Fullstory

Ga4

Hotjar

Looker

Microsoft Clarity

Tableau

What the Team is Saying

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The Company

2000 Employees

Year Founded: 2015

What We Do

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide – including Brex Rippling Navan Qantas SHEIN and many more – with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale. Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career join us.

Why Work With Us

Airwallex was founded by people told their idea was unreasonable and we've hired that way ever since. We move fast think globally and give you ownership from day one. If you want to pioneer global finance at scale alongside the ambitious let's talk.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At a global level we have a strong in-office culture. We’ve invested in world-class office space in hub cities around the world. We see the benefits of in-person conversation mentoring and knowledge-transfer as vital to our long-term success.

Typical time on-site: Not Specified