Manager, Lifecycle Marketing

ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month millions of consumers turn to our site and tools for help with their considered (often emotional) purchases.

We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our business thrives when the consumers who trust us get matched with the right brands for them.

We're fast-paced and our core values are the bedrock of who we are and who we want to be.

Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality, and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. But, above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focussing on helping people, in an environment where we raise the bar, win as a team, and care above all else-then ConsumerAffairs may be just the place for you!

About The Job

The Lifecycle Marketing Manager devises, designs, develops, deploys and reports on all co-branded partner email communication. This role would own the development of new co-branded partner email campaigns, design of the customer journey and coordination with partners to ensure program success. The candidate would leverage the Lifecycle Marketing team for tools and resources, including design work, to deliver on key program objectives. The Lifecycle Marketing Manager must be able to thrive and succeed in a very fast-paced work environment while supporting the needs of our partners.

Responsibilities & Expectations

These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required

Email Database Management

• Manage database of partner email contacts, assuring each new contact is routed down the correct email journey
• Responsible for list health and hygiene, including unsubscribes and CAN-SPAM compliance

Customer Journey Development

• Develop and maintain complex lifecycle automations for consumers in dozens of major life categories, guiding the consumer through a journey from brand discovery onward through conversion
• Continually adjust and optimize journeys to deliver relevant content to each partner's unique customer segments

Email Execution

• Leverage the email automation platform to develop, customize and launch email campaigns to partner audiences
• Conduct thorough email campaign and automation testing from various standpoints including subject lines, design, content, copy and more
• Develop reporting that provides broad and detailed insight into the partner email program. This includes email, category and partner metrics
• Highly personalize email campaigns using user profile fields and dynamic content

Partner Management

• Central point of contact with Email partners

Requirements

Qualifications & Credentials

Minimum Qualifications & Credentials

• Bachelor's degree in Marketing or other related field

Hard/Technical Skills

• 3+ yrs experience using developing and launching emails from an enterprise ESP
• Familiarity with analytics and reporting tools
• Comfortable executing all parts of the Email development process, from concept, to design, development, testing and deployment

Soft Skills

• Obsessed with ensuring an exceptional customer experience- for both internal and external customers.
• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.
• Demonstrates a relentless focus on results with a commitment to deliver;
• Takes decisive action, and confidently changes course if unsuccessful.
• Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle.
• Constantly seeks feedback to improve; Focuses on solving issues through teamwork, and collaboration
• Acts with urgency; delivers top results in hours and days instead of weeks and months.
• Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities.

Specific Measures of Success - Expected Outcomes

Start Date to Start Date +1 Year

Program Revenue

• Deliver $1.5M of top-line program revenue in 2023

Partner Retention

• Maintain partner retention rate of 90% by end of 2023

Email Engagement Metrics

• Deliver a minimum of 15% email open rate and 0.10% CTR on average in 2023

Core Values

Raise The Bar

• We raise the bar through innovation, intellectual curiosity, and grit. We are not satisfied with yesterday and our hearts thirst to be better tomorrow.

Win As A Team

• We manifest wins by putting the team first. We have collaboration and teamwork in our hearts and believe winning together is the most fun.

Care Above All Else

• We care above all else. We have servant hearts for our consumers, customers, and colleagues.

Physical Requirements & Environmental Conditions

• Location: Remote/ Tulsa
• Frequency of travel: Occasional travel may be required for meetings, training and/or conferences.
• Light physical activities and efforts required in working within an office environment.

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with disabilities.)

ConsumerAffairs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan