Manager, Loyalty Marketing

Overview:

Landis is a homeownership company taking on the housing affordability crisis. Our mission is to guide people on their unique path to homeownership, and we do this through a coaching app and a holistic homeownership program where we buy a home for a client and rent it to them while we help them prepare for a mortgage. Landis has been on the Built In 50 Best Places to Work in New York City two years in a row.

Landis is seeking a talented Loyalty Marketing Manager to join our Marketing team. The role is responsible for developing and executing a loyalty marketing strategy for our real estate agents. The strategy will include plans to onboard, activate, engage, grow, and retain real estate agents. The ideal candidate will be experienced in building and optimizing lifecycle marketing programs, with a particular focus on email marketing. To be successful in this role, the candidate will drive measurable results through creating impactful strategies and then optimizing with rapid testing and learning.

Where you will make an impact:

• Develop loyalty marketing strategy and roadmap for real estate agents 
• Understand the agent customer lifecycle and build any segmentation required for relevant and personalized marketing activations
• Plan and execute campaigns, promotions, and programs to engage, grow, and retain real estate agents 
• Manage performance and analytics across all channels, campaigns, and programs; monitor and maximize profitability/ROIs.
• Run A/B tests and derive insights and learnings that can be applied to future campaigns and tests
• Create promotions strategy that incentivise the right customer behaviors
• Develop scalable solutions through automation and personalization treatments 

You are:

• Customer-obsessed 
• Eager to dive in, get your hands dirty, and try new things
• Passionate about our mission to enable homeownership in America
• A self-starter with the discipline, dedication, and motivation to work hard in a fast-paced environment
• Data driven
• Curious to learn and uncover new insights 
• Someone who takes pride in quality, creativity and forward progress
• Excited to work closely and collaborate with your co-workers!

Your background includes:

• 5+ years of prior experience in a similar role (CRM, email, loyalty, retention)
• Proven track record of success
• Experience working closely and communicating effectively with a diverse set of internal and external stakeholders in a constantly evolving, rapid growth environment
• Proactive self-starter able to prioritize and manage work autonomously
• Excellent verbal/written communication and presentation skills

What we offer:

• Competitive salary
• Equity in the company
• Health, dental, and vision insurance
• Flexible, unlimited vacation
• Compassionate and mission-oriented team
• Culture focused on learning and personal growth
• Opportunity to have impact on the lives of our partners and clients

Even if you don’t meet all the requirements, we encourage you to apply!