Manager, Mail. List Sales

ASHA requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, "fully vaccinated" is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation.

A. General Description:

The person in this position is responsible for ASHA's direct-mail list and commercial solution center sales, e-blast services (Corporate Partners and NSSLHA Advantage) and the advancement of ASHA's direct-mail list program. This individual works in a collaborative team environment with Association colleagues to ensure efficient and effective strategies to achieve sales and marketing goals using various technology platforms including Excel, netFORUM, and Salesforce.com. The individual should have strong technical abilities; strong relationship management and sales skills, and the ability and willingness to foster collaboration, value other perspectives, and gain support/buy-in through excellent oral and written communication skills. Attention to detail is critical, along with the ability to establish metrics and measure program effectiveness. The ideal candidate must be a self-starter who is proficient at working within a matrixed environment.

B. Responsibilities:

1. Selling direct mail lists and digital marketing opportunities in the commercial solution center (online buyers guide).
2. Coordinatingthe fulfillmentof direct-mail lists and other ASHA products using Information Systems list-cutting systems and related technology, Salesforce.com, Excel, and internal CRM (netFORUM).
3. Having the ability and desire to make cold calls and employ targeted and comprehensive marketing efforts to increase sales.
4. Providing a high level of customer care and building long-lasting relationships with both internal and external clients.
5. Thinking strategically and generating ideas to maximize sales as client needs evolve.
6. Maintaining and updating data, sales and marketing tracking and measurement reports through Salesforce.com and providing regular updates to management.
7. Inform marketing efforts for e-mail and direct-mail campaigns to increase overall sales.
8. Evaluating and making program recommendations for new revenue opportunities.

C. Contacts

D. Freedom to Act:

E. Education, Experience, Knowledge, Skills:

1. Knowledge Typically Acquired Through :

• Completion of a bachelor's degree
• 2-4 years of related experience in a B2B sales position
• 2-4 years of Salesforce.com admin experience (preferred)
• A demonstrated ability to effectively communicate technical issues and resolve problems with list-cutting tools
• Experience working in groups and leading teams

2. Scope and Depth of Technical Skills/Knowledge

• Must be able to demonstrate an advanced degree of proficiency in MS Office products (Word, Excel including Pivot tables, PowerPoint, SharePoint, Teams) net Forum, and Salesforce.com
• Must be able to create data visualizations and familiar with data standards
• Must have experience documenting and analyzing processes, procedures, and/or policies

3. Scope and Depth of Non-technical Skills/Knowledge

• Must have an affinity for sales and understand what an organization needs in order to be successful in a B2B environment
• Must possess engaging interpersonal communication skills
• Must be able to manage multiple priorities
• Must be able to think strategically with strong logistic and execution skills; must have a demonstrated ability to make logical assumptions
• Must be willing to participate in cross-functional teams that address how to increase revenue generation
• Must be able to work in a team-based, collaborative environment
• Must have a high level of professional maturity and be able to work autonomously
• Must be able and willing to travel (1-2 times/year)
• Must be willing to take on additional ad-hoc administrative/managerial/sales duties as needed

F. National Office EEO Policy:

Our Commitment to Equal Employment Opportunities

It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race, sex, national origin, religion, marital status, disability, veteran's status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions. Under the direction of the Chief Executive Officer, with a firm commitment from coaches at all levels within the organizational structure of the National Office, affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups, women, persons with disabilities, and Vietnam and disabled veterans within our workforce.

G. Disclaimer:

This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract.