Manager, Marketing

We're looking for a marketing manager with a strategic marketing mindset, background in content, and journalistic approach. You'll join our Sales + Marketing team as a key contributor, responsible for understanding, reaching, and engaging target prospects in support of sales and marketing goals: attracting and winning our next best client.

To be successful, you'll have to know our market, our brand, our work and how to weave a thread between them to set strategy, deliver great marketing, and produce results. Most importantly, you should be interested in contributing to a high-performing, values-driven team knowing the path to personal and professional growth is sometimes uncomfortable but always rewarding.

If this sounds like an opportunity you're interested in, we encourage you to apply.

requirements + expectations

As a manager on our marketing team, you will be responsible for attracting prospective clients and supporting the Sales team in winning new business. Our marketing manager is expected to:

• Know and engage our audience-Gather and synthesize information to develop and foster a deep understanding of our ideal client, existing client base, and their organizations
• Know and build our brand-Shepherd the Fathom brand with internal and external stakeholders to ensure compelling communication and consistent messaging with target audiences
• Contribute to marketing strategy-Plan, develop, implement, and measure marketing strategies in collaboration with the Marketing team and in alignment with overall Sales + Marketing team vision, plan, and goals
• Operate with a journalistic mindset to tell stories-See the world in stories, proactively identifying opportunities for content development including information hierarchy, visual support, and compelling copy
• Write engaging and informative content-Grow and engage an audience by crafting valuable content for our website, social media, sales collateral, and other channels
• Support new business growth-In collaboration with Sales + Marketing team, contribute to effective go-to-market strategies and sales support activities in pursuit of our next best client

Manage partners-In partnership with Marketing team members, direct third-party providers, consultants, freelancers, and suppliers to support marketing and content initiatives

Requirements

• 5+ years' strategic marketing experience supporting agency and/or brand growth
• Proven ability to plan, write, distribute, and measure compelling content
• Experience developing productive relationships with subject matter experts, designers, executives, and sales teams
• Experience providing direction for editorial content, videos, events, social, PR, and/or performance marketing initiatives
• Experience directly and indirectly managing contributors of various skill sets and experience levels

Pluses

• HubSpot experience-leveraging HubSpot to reach and engage audiences including but not limited to building and sending emails; building, deploying, and updating workflows; etc.
• Paid media management experience-creating, managing, measuring, and optimizing paid media campaign performance
• Social media marketing experience-managing organic social presences for brand consistency, audience engagement, and outcome achievement

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Unlimited PTO
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources