Manager, Marketing Analytics

Overview

Discover impactful data insights for a fortune 200 company with some of the most iconic brands! Have a bachelor's degree with seven years' experience in analytics or marketing analytics? Have experience working with consumer data? If so, we want to speak with you!

We are seeking a Manager, Marketing Analytics to join our Digital Marketing Services group in Richmond, VA, or we are open to remote work arrangements.

As a Manager, Marketing Analytics you'll be responsible for discovering impactful data-driven insights and propelling our consumer-centric vision across multiple channels and brands. In addition, this role will involve the management of third-party resources to drive Altria towards its digital analytics vision.

What you'll be doing:• Integrate disparate data sources to analyze campaign performance and consumer response trends• Incorporate activation objectives, historical trends and budget allocations to identify ideal audience strategies• Combine technical knowledge with business strategy to translate complex analytics into useful recommendations to optimize future activations• Analyze target audience segments to identify key behavior drivers and enhance marketing flows• Collaborate with internal data science teams to enhance audience segmentation approach, consumer propensity model portfolio and channel-specific forecasts• Elevate emerging data needs to our internal Data Strategy group to drive enhancements in our portfolio of consumer-centric data sets• Lead 3rd party resources to deliver high quality consumer journey analytics and non-ML models • Serve as a strategic thinking partner to teammates and stakeholders by sharing expertise and experiences

What we want you to have:• Bachelor's degree in Economics, Business Analytics, Marketing, or a related field• Master's degree in a quantitative field preferred but not required• 7+ years of relevant work experience in analytics or marketing analytics; working knowledge of common marketing channels• Demonstrated application of technical skills with consumer data sets:• SQL • Python or R a plus• Demonstrated knowledge of intermediate statistical processes such as correlations, regressions, hypothesis testing• Excellent written and verbal communication skills with demonstrated ability to communicate data and technical aspects to stakeholders having varying technical and data knowledge • Demonstrated experience leading cross-functional teams and influencing others without authority• Demonstrated strategic and creative thinking skills• Understanding of common martech platforms/tools such as Adobe preferred• Previous experience in visualization tools such as Tableau, Power BI a plus• Previous experience in Agile Methodology a plus

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.

This position is not eligible for visa sponsorship

Company Overview

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our tobacco companies - which have been the undisputed market leaders in the U.S. tobacco industry for decades - include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world's largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Learn more about Altria at www.altria.com and follow us on Twitter, Facebook and LinkedIn