Manager - Marketing Analytics and Insight

We are Lexia Learning, a Cambium Learning® Group company.

Lexia Learning, a Cambium Learning® Group company, is the structured literacy expert. For over 35 years, the company has focused solely on literacy, and today, provides a full spectrum of solutions for both students and teachers. With robust offerings for differentiated instruction, personalized learning, assessment, and professional learning, Lexia helps more learners read, write, and speak with confidence.

Voyager Sopris Learning®, a part of Lexia, is an education partner committed to unlocking the full potential of every teacher and every student.

We believe that the best way to meet and exceed standards in education is to address the underlying systems of teaching and learning, and to nurture those systems at their most fundamental levels. Our programs and services are based on research and classroom evidence, ensuring they are easy to implement, teacher friendly and effective. We offer a variety of digital and blended instructional tools, programs, and professional learning, all of which are designed to help every teacher deliver nothing short of the highest-quality instruction to every student.

Manager - Marketing Analytics and Insight

Location: USA, Remote

Job Responsibilities:

• Focus on analyzing success of our full funnel marketing efforts, such as lead flow, pace of the lead lifecycle, and tactics, engagement across integrated marketing channels, retention and renewal rates, market penetration, etc.
• Provide ROI analysis of all marketing campaign and program effectiveness and work with internal stakeholders to highlight areas of opportunity and optimization anchored in data, including Lifecycle Marketing (national demand gen prospect and customer), Regional Marketing (field and solutions) and Strategic Communications (website, social, PR, brand, ads, etc.) on a monthly basis
• Develop and implement recommendations on how to improve metrics and outline testing strategies in close collaboration with marketing leadership.
• Showcase uncanny ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc.
• Ability to codify data flows and subsequent analyses to support understanding marketing attribution, influence, and contribution to revenue
• In unison with Marketing Operations manage market segmentation, targeting, and positioning exercises
• Build, maintain, and disseminate Strategic Marketing Goal Scorecard and Channel Health Metric Dashboard
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
• Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs
• Design research projects that answer specific business questions

Job Responsibilities: Management Function

• Manage one FTE (Market Research Analyst III) in an effort to establish Marketing Analytics team approach, strategy, goals and ownership/responsibilities.
• Develop, optimize and implement metrics-based dashboards that visualize key performance indicators and monitor funnel engagement, activities and movement; includes training glossaries, recorded trainings, data dictionary, etc.
• Conduct regular audits of baseline metrics including: social media, email, web analytics, live and virtual events, content syndication, etc. in an effort to build proper benchmarking across all channels.
• Liaise with various internal stakeholders and departments including customer success, sales, finance and sales operations to ensure that all team strategies and workflows are understood and continually maintained and enhanced.
• Be a key driver in creating and leading a culture of data-driven decision making

Job Requirements:

• University degree or college diploma in business, marketing, or related field
• Minimum of 8 years of experience in a marketing or market research role(s)
• Prior people management experience preferred
• Exceptional knowledge of marketing, sales, and business processes
• Strong project management, business writing, and reporting skills
• Ability to develop strong relationships and work with senior level executives
• Exceptional written and verbal communication skills
• Solid business acumen, management, analytical, and problem-solving skills
• Strong computer skills, including business intelligence and reporting software
• Effective time management, organizational, and leadership skills

To learn more about our organization and the exciting work we do, visit www.voyagersopris.com and https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.