Manager, Marketing Automations

Why this job is excellent:
Reporting to the Director of Retention, the Marketing Automations Manager will be responsible for the strategy, coordination and execution of CRM activities. You will be working on an end-to-end delivery; from capturing campaign requirements through to planning, developing, QA'ing and launching CRM campaigns and multi-channel communication journeys . You'll be highly motivated and excel at managing multiple projects simultaneously to test and execute immediate change. You'll have high impact on Zipcar's member lifecycle experience and drive key business metrices.
Responsibilities will include, but not be restricted to:

• Driv es CRM strategy and oversees execution of campaigns end-to-end.
• Work s with Data Engineering on integrat ing and structuring data into CRM platform for audience segmentation and content personalization requirements .
• Work s with the Marketing team and other stakeholders on gather ing CRM campaign requirements .
• Owns CRM calendar and weekly/monthly/quarterly planning.

• Works closely with the IT/ E ngineering on CRM feeds and data flowing in and out of CRM platform.
• Manages the relationship with third-party CRM vender s .
• Shares new and emerging CRM best practices across the business.
• Owns CRM campaign analytics and reporting.

What we seek:

• Bachelors' degree in Marketing, Business or related field
• 5+ years' work experience in a CRM/ E mail M arketing role
• HTML & CSS expertise ( ability to code from scratch)

• Extensive knowledge of scripting and applying business logic in email ( AMPScript experience is preferable)
• First-tier enterprises ESP platforms experience (Salesforce Marketing Could is a plus)
• Experience with multi-channel marketing communication
• Proven history of developing high quality digital user experiences
• Good understanding of information architecture

• Ability to prioritize and multi-task in a fast-paced, dynamic environment; adapts easily and quickly to change
• A strong cross-team collaborator andrelationship-builder
• Excellent written and verbal communications skills required
• Strong sense of ownership and an entrepreneurial spirit
• Meticulous attention to detail with a clear, methodological approach to problem solving

• Experience with Agile methodology

What tops off the tank:
Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group
Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options
Tax-free benefit for public transportation or parking expenses
Bicycle Reimbursement program
401(k) Retirement Plan with company matched contributions
Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
Community involvement opportunities
Who are we?
Glad you asked! Zipcar is the world's leading car-sharing network,foundin urban areas and university campuses inmore than500 cities and towns.Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.
The extra mile:
We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer - M/F/D/V. Who are we?Glad you asked! Zipcar is the world's leading car-sharing network,foundin urban areas and university campuses inmore than500 cities and towns.Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.
Boston
Massachusetts
United States of America