Manager, Marketing Campaigns

THE OPPORTUNITY:
This is a remote opportunity and is open to candidates that reside anywhere in the United States or Canada.
The VelocityEHS Marketing Manager is responsible for developing and managing cross-channel, cross department targeted campaigns that directly support the annual business objectives. This includes managing the ideation, writing, design, development and deployment of content across digital and social media channels, website, events, and other 3rd party sites, in support of generating engagement and qualified leads, and elevating the VelocityEHS brand. Serving as a thought leader on company and solution messaging, you will help to drive the adoption of the brand story and best practices across the
company.
As the point person for campaigns, you will marshal department resources (i.e. directors, thought leaders, designers, operations contacts, etc.), and work across departments to deliver content and campaigns in alignment with company objectives. Setting and meeting performance expectations for lead and demand generation, increasing brand awareness, increasing engagement on social media channels, and tracking and reporting on SEM/SEO campaign success are important responsibilities for this role. Equally as important is collecting and reviewing industry-wide marketing data to develop more effective campaigns. This position will develop and manage a campaign team and is an important role in the company's overall marketing strategy. This position reports to the AVP of Marketing. The VelocityEHS work environment is dynamic, innovative and entrepreneurial. We have a results oriented culture that demands intelligence, teamwork and follow-through. If you have these qualities and take pride in surprising and delighting clients, then this is the job for you.
The VelocityEHS work environment is dynamic, innovative and entrepreneurial. We have a results oriented culture that demands intelligence, teamwork and follow-through. If you have these qualities and take pride in surprising and delighting clients, then this is the job for you.
PRIMARY DUTIES AND RESPONSIBILITIES:
Key Responsibilities include:

• Executing cross-channel marketing campaigns end-to-end, from ideation, budgeting, and content creation to optimization and reporting
• Developing, measuring and reporting on KPI and ROI performance of marketing campaigns
• Working across departments (e.g. Product Marketing, Sales, CX) to align campaigns to company strategy and brand messaging
• Scheduling and leading campaign meetings and communicating activities across departments
• Collaborating with digital campaign managers and agency partners to drive SEO/SEM excellence, including improving organic keyword rankings, search traffic, landing pages, ad copy, AdWords bidding, CPCs, A/B testing and lead generation
• Overseeing targeted campaigns on social media platforms
• Managing and communicating the schedule for campaign activities
• Engaging in relevant social discussions about our company, industry trends and best practices
• Building and leveraging an external network of industry professionals, thought leaders and influencer
• Overseeing the development of brand-aligned campaign assets (e.g. photos, video, stop-motion,
  graphics, content)
• Identifying and managing advertising and sponsorship opportunities that advance the progress of campaigns
• Evaluating emerging technologies, coordinating adoption when appropriate, and staying up to date with best practices
• Facilitating the collection and strategic deployment of reviews, testimonials and other social proof on 3rd party sites
• Monitoring web for activity that damages or threatens our brand, customers, people or reputation
• Managing multiple projects simultaneously, and working with marketing leadership to set project scope, priorities, deadlines
• Managing and mentoring a team focused on campaign execution

Minimum Skills & Qualifications:

• Bachelor's degree in marketing, communications, journalism or related field
• 5+ years of related professional experience in marketing communications or related field
• Excellent written and verbal communication skills
• Strong attention to detail and ability to quickly make quality decisions
• Ability to manage a team, delegate tasks, and lead cross-functional team meetings
• Experience in digital advertising and familiarity with best practices for SEO/SEM
• Demonstrable experience leading multi-channel marketing campaigns
• Data-driven and results-oriented, with a strong analytical skillset
• Ability to quickly adopt and develop proficiency with a variety of software tools and project management applications
• Ability to take initiative and develop innovative solutions to emerging challenges
• Ability to manage multiple projects with tight deadlines
• Excellent presentation, customer service, and conflict-resolution skills
• Ability to build trust and work with people of diverse backgrounds and levels of experience across departments as well as with external contacts
• Calm under pressure, and ability to take accountability for outcomes and performance
• Familiar with Sales and Marketing CRM, CMS and MA Software (e.g. Salesforce, Marketo, Wordpress) and marketing e-mail platforms
• Proficiency with Microsoft Office products (Outlook, Word, Power Point, Excel, etc.)

Preferred Skills & Qualifications:

• Familiarity (experience) with EHS software
• Experience in a Software as a Service (SaaS) environment
• Experience with concepting videos and writing video scrips
• Proficiency with Adobe Creative Cloud (e.g. Photoshop, InDesign, Illustrator)
• Experience working with outside vendors to secure sponsorships and advertising space

Who is VelocityEHS?
VelocityEHS is the largest and fastest-growing environmental, health, safety (EHS) and sustainability software company in the world. More than 8 million people rely on our innovative on-demand (cloud-computing technology) safety and compliance management solutions to do their jobs safely and protect the environment.
Our customers include the world's most esteemed Fortune 1000 corporations. From manufacturing to food & beverage, from chemicals to pharmaceuticals, we've worked with them at every level, from the boardroom to the shop floor. We still operate with the same start-up mentality that has made us the leading cloud EHS company, and offer each and every employee the opportunity to grow and reach their full potential.
What are the benefits and perks of working at VelocityEHS?
You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can review all our perks and benefits by visiting our career page!

• Generous time off programs
• Medical/dental coverage, retirement (with employer match), and parental leave plans for all family types
• Job shadowing programs and one-on-one coaching opportunities
• Tuition reimbursement for continuing education, advanced degrees, and certifications
• Remote-first and flexible work schedule to fit your family's needs
• Monthly stipend to make your home office more comfortable, productive, and successful
• Corporate wellness and personalized preventative mental health care programs

We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [email protected]
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.
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