Manager, Marketing Communication Program

Summary

Coordinate with Blue Cross Association (BCA) and internal departments to manage and implement an integrated marketing communication strategy for local and national value proposition. Responsible for creation, production and maintenance of all supporting materials to include proposal content and graphics, sales support materials and promotions.

Description

Location: South Carolina and North Carolina (Remote, East Coast only)

What You'll Do:

• Develops/implements marketing communication strategies. Works with management and subject matter experts to position and brand core products and services in alignment with the BCA/national value proposition.

• Creates/writes/edits and completes layout of marketing and sales materials. Works closely with management and subject matter experts to obtain final approval prior to distribution.

• Plans and budgets/estimates resources needed to produce materials. Communicates this information efficiently and effectively in order to gain buy in.

• Responds to and completes Requests for Proposals (RFPS) in timely manner ensuring responses are accurate and promotes advantages of products and services. Works closely with management and subject matter experts to obtain final approval prior to distribution.

• Conducts market research in order to monitor trends and efficacy of materials and promotions. Makes regular recommendations to management based on tracking and trends identified.

Required Education:

• Bachelors in a job-related field

Degree Equivalency:

• 4 years job related work experience or Associate's and 2 years job related work experience

Required Work Experience:

• 5 years of communications and/or marketing experience.

Required Skills and Abilities:

• Superior writing, editing and design skills. Must be able to translate business/product information into consumer language. Strong analytical or critical thinking skills. Ability to persuade, negotiate, or influence others. Ability to handle confidential or sensitive information with discretion.

Work Environment:

• Typical office environment. Some travel between office buildings.

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Equal Employment Opportunity Statement

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains Affirmative Action programs to promote employment opportunities for minorities, females, disabled individuals and veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

We are committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities.

If you need special assistance or an accommodation while seeking employment, please e-mail [email protected] or call 1-800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.