Manager, Marketing Communications
Company
Thermo Fisher Scientific
Location
Taipei, Taiwan
Type
Full Time
Job Description
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Thermo Fisher Scientific is seeking a Marketing Manager to drive marketing effectiveness and support business and sales goals. We are looking for a talent to develop and lead marketing strategies across divisions and countries, driving key performance indicators and data-driven business decisions. You will collaborate with teams across the organization to ensure a coordinated marketing approach that drives customer engagement and improves brand equity.
Key Responsibilities
- Develop a strategy to nurture & engage with customers. Includes content & purchasing behaviour mapping based on the customer journeys & touchpoints.
- Work with business divisions (commercial, cross-function teams) to consolidate workflow to drive ONE Thermo Fisher approach based on sector opportunities.
- Conduct evaluations and implement central initiatives to ensure long-term business sustainability. These initiatives should include strengthening brand awareness through a unified Thermo Fisher approach and addressing other critical focus areas. Support the sales organization in crafting and implementing campaigns, events and trade shows to generating qualified leads.
- Lead, plan and implement key corporate and division events in Southeast Asia & Taiwan
- Identify activities scheduling, budget, and resource needs.
- Conduct regional VOC directly or in collaboration with other Marketing teams to assess the impact of product positioning, brand, customer satisfaction and marketing efficiency.
- Agency and vendor management and contracts.
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Education
• Bachelor's Degree in a related field.
• MBA or Masters preferred.
Required Qualifications
• 8+ years of marketing experience, including 5+ years in event management
• Strong cross-functional collaboration skills
• Consistent track record of operational excellence, creativity, and data-driven results
• Excellent leadership, communication, and ability to translate data insights for decision-making
• Experience in building marketing strategies for developing markets
• Knowledge of content architecture
• Experience handling agencies and vendor relationships
Date Posted
01/23/2025
Views
0
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