Manager, Marketing Data Analyst

We are seeking a Marketing Data Analyst to join the Relationship Marketing, Data & Analytics team. We are looking for an individual that can pull data from our database, analyze that data, and provide actionable insights for use by our marketing teams.

This position, based at our corporate headquarters in Ellenton, FL, is also responsible for analyzing data to help develop digital marketing campaigns and analyzing the campaign results. The incumbent will also assist in profiling/segmenting the Feld customer and maintain the integrity of the customer database by managing the flow of information into the monthly updates.

Essential Functions

• The ability to synthesize large data sets (customer data, purchase data, trend data) and be able to tell a story supported by that data.
• Help maximize local marketing efforts by producing and interpreting standard sales reports and the Return on Investment (ROI) for digital and email marketing campaigns as they relate to historical sales results and new campaign strategies. 
• Query the customer database to provide detailed market analysis, segmentation, and comparison reports customized for key stakeholders. 
• A clear understanding of how a customer database is built and managed to support future needs of the organization. 
• Work with our regional Event Marketing and Sales teams to ensure that the needs of each geographic region are being met and strategic marketing opportunities for each brand, market, and show are identified. 
• Act as liaison with Relationship Marketing department, database vendor and ticketing agencies, ensuring the receipt and integrity of all data files. Develop new data feed requirements and process as needed for future developments. 
• Maintain the integrity of the customer database by managing the flow of information into the monthly updates and data transformation for ad hoc customer/transaction files. This includes quality control and issue recognition/resolution. 
• Utilizing analytical skills (marketing research, statistics) to assist in analyzing available customer data to help better understanding our customers. 
• Work with Relationship Marketing Director and database vendor to develop data models for customer acquisition and cross selling opportunities. 
• Other duties as assigned. 

Qualifications

• 4-year college degree and 2 years of marketing analysis experience. 
• Experience in database marketing and managing data flows for database design. 
• Experience with business intelligence tools – Power BI, Tableau, Datorama, etc. 
• Data/Customer segmentation and profiling experience a plus. 
• Direct Marketing and/or Entertainment experience a plus. 

Skills & Abilities

• Certification in Power BI, Tableau, or other BI software a plus. 
• Expert skill sets with SQL. 
• Comfortable working with and analyzing large amounts of data. 
• The ability to learn new data query skills (i.e. Salesforce Marketing Cloud ampscript).
• Working knowledge of statistics and statistical modeling techniques (as necessary). 
• The ability to easily transform data from one format to another. 
• Familiarity and use of MS Office tools (Word, Excel, Access, PowerPoint).