Manager, Marketing - Eagle Life

AtAmerican Equity Investment Life Holding Company, we think of ourselves asThe Financial Dignity Company. Our policyholders work with independent agents, banks and broker-dealers through our wholly-owned operating subsidiaries, to choose one of our leading annuity products best suited for their personal needs to create financial dignity in retirement. We remain steadfast in our commitment to quality products, excellent customer service, integrity, safety and delivering on our promises to our policyholders. Our success comes from hiring people who embody the beliefs that drive our unique, energetic, fast-paced and caring culture of collaboration, ownership and innovation.

We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years, withsatellite offices slated to open in 2022 in Charlotte, NC, and New York, NY. We are a NYSE-listed company and maintain an "excellent" rating from AM Best. Our companyhas over $57 billion in assets, 26,000 active agents and over 650 employees.

GENERAL PURPOSE OF THE JOB:

The Eagle Life Marketing Manager is responsible for the creation of marketing presentations, collateral, campaigns and value-add content, and leads a team to ideate, create and execute on these various verticals. The role elevates the positioning, marketing and distribution of our existing and newly developed annuity products and collaborates with Sales teams, National Accounts, Customer Experience, Communications and Product. This person utilizes their multi-disciplinary background, including both fixed and variable annuity sales, management experience, product marketing, knowledge of various distribution channels (such as Broker/Dealer and Registered Investment Advisory) digital tools, customer experience, strong public speaking and analytical skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Partners with sales management to define and execute the marketing strategy around product launches, firm engagement, and omnipresence support for our sales force.
• Develops and implements marketing strategies and campaigns to promote the company and brand.
• Optimizes marketing alignment of our product set in helping advisors best position our strategies.
• Establishes metrics defining campaign performance; modifies campaigns based on ROI analysis.
• Leads the development and implementation of marketing campaigns to promote the company and brand.
• Collaborates with Customer Experience on effective and educational content to promote stronger, more loyal customer relationships.
• Partners with distribution and distribution partners to understand firm internal marketing campaigns and were we can best position Eagle content.
• Partners with Legal/Compliance and Product to best meet the needs of our Sales teams and distribution partners.
• Provides marketing and engagement ideas for industry and firm conferences.
• Collaborates with various stakeholders to communicate marketing direction and product positioning.
• Collaborates in the creation of new sales ideas for our Sales teams and firm partners such as case studies, PowerPoint presentations, thought leadership articles and collateral.
• Coordinates and communicates the rollout of new products and features both internally and externally.
• Partners with Product to ensure product rollouts and enhancements are met with optimal timing for marketing collateral and campaign support.
• Works with National Accounts and Operations to administer rate changes, compliance, operation memos and commission schedule changes.
• Gathers and analyzes data points from industry organizations, asset management partners, and competitors to educate stakeholders on broader marketing trends and potential product positioning opportunities.
• Leads a diverse team of employees with responsibility for managing the employee life cycle and experience, including but not limited to, selection and retention of talent, continuous feedback and performance management, reward and recognition, corrective action and employee development.
• Remains current on all regulatory and industry trends and developments impacting marketing and communications in the annuity industry.
• Develops a budget for specified area of responsibility and is accountable for delivering against that budget, business goals/objectives.
• Performs other related work as assigned.

SUPERVISORY RESPONSIBILITIES:

Leads team members on Eagle Life Marketing Team.

EDUCATION AND/OR EXPERIENCE:

Bachelor's degree in Marketing or related field of study; plus six (6) years of product and financial services marketing experience; or equivalent combination of education and/or experience including:

• Financial services industry or annuity industry experience.
• Experience with the marketing materials utilized by larger broker dealer entities, bank institutions, and independent advisors.
• Experience setting strategic direction and executing go-to-market plans.

Prior leadership experience preferred.

OTHER NECESSARY SKILLS AND ABILITIES:

• Proven ability to drive and execute projects
• Communication skills and ability to influence internal stakeholders
• Motivated self-starter and problem solver who is highly cooperative and responsive
• Ability to meet tight deadlines by prioritizing and organizing a heavy and varied workload
• Ability to work independently while functioning as part of a team
• Requires strong knowledge of Microsoft Office programs as well as possess excellent written communication skills
• Ability to simplify complicated ideas and tell a story with our products
• Ability to use analytics to inform marketing strategy
• An effective collaborator who knows how to network and build effective relationships across company departments
• An excellent communicator who balances listening with persuasive and clearly articulated points of view
• Ability to write reports, business correspondence, and procedure manuals
• Ability to effectively present information and respond to questions from groups
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form