Manager, Marketing Insights & Analytics

The Ritz-Carlton Yacht Collection is an exciting extension of the Ritz-Carlton brand - redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of The Ritz-Carlton Yacht Collection your role will be to ensure that the "Gold Standards" of The Ritz-Carlton are delivered graciously and thoughtfully every day.

The Gold Standards are the foundation of The Ritz-Carlton. It is our philosophy and the standards which set us apart in our industry. This philosophy has earned The Ritz Carlton an enviable reputation as a global brand leader in instilling the very highest company values and culture across the organization. The Gold Standards are at the heart of that culture and consist of the following elements:

• The Credo
• Motto
• Three Steps of Service
• Service Values
• The 6th Diamond
• The Employee Promise

THE CREDO

The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal services and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

THE MOTTO

Service at The Ritz-Carlton Yacht Collection is an extension of The Ritz-Carlton motto - "We are Ladies and Gentlemen serving Ladies and Gentlemen."

This motto exemplifies the anticipatory service provided by all Ladies and Gentlemen.

The Ritz-Carlton Yacht Collection experience will be creating exceptional meaningful journeys that will redefine luxury at sea. With unparalleled hospitality that begins the second a guest reserves an experience, the Ladies and Gentlemen of the Ritz-Carlton Yacht Collection will deliver a level of service that has no equal, providing guests with gracious anticipated hospitality throughout every moment of their stay.

THREE STEPS OF SERVICE

1. A warm and sincere greeting. Use the guest's name.
2. Anticipation and fulfillment of each guest's needs.
3. Fond farewell. Give a warm good-bye and use the guest's name.

OUR SERVICE VALUES

1. I build strong relationships and create Ritz-Carlton guests for life.
2. I am always responsive to the expressed and unexpressed wishes and needs of our guests.
3. I am empowered to create unique, memorable and personal experiences for our guests.
4. I understand my role in achieving the Key Success Factors, embracing Community Footprints and creating The Ritz-Carlton Mystique.
5. I continuously seek opportunities to innovate and improve The Ritz-Carlton experience.
6. I own and immediately resolve guest problems.
7. I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
8. I have the opportunity to continuously learn and grow.
9. I am involved in the planning of the work that affects me.
10. I am proud of my professional appearance, language and behavior.
11. I protect the privacy and security of our guests, my fellow employees and the company's confidential information and assets.
12. I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment.

THE SIXTH DIAMOND

Mystique

Emotional Engagement

Function

THE EMPLOYEE PROMISE

At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests.

By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.

The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.

We invite you to explore The Ritz-Carlton Yacht Collection.

Job Summary

The Manager, Marketing Insights & Analytics is data-driven, strategic, and passionate about The Ritz-Carlton Yacht Collection brand. This position will play a key role in supporting core marketing measurement, strategic insight, and reporting needs globally. They will collaborate with various departments across the organization to drive tools and optimizations across the business. With a deep understanding of our guests, their communication preferences, purchasing habits, and campaign performance, this position will produce impactful analyses to help drive marketing decisions.

Essential Functions

• Consolidate and analyze behavioral data from multiple sources including digital (e.g., social media, email, paid media, website, app) and non-digital touchpoints (e.g., PR activations, advertising).

• Bring forward insights and recommend marketing investment optimizations to improve long-term results and bridge top-to-bottom funnel analytics.
• Build analytical tools and solutions addressing marketing business needs and questions enabling better decisions by leadership.
• Create and maintain regular reporting and dashboards to track key marketing metrics across multiple data sources through Google Analytics, Salesforce Marketing Cloud, Tableau, and other business systems.
• Partner across the business to support marketing initiatives and growth goals, report on campaign performance, determine measurement approaches, generate actionable insights, and set analytical strategies for new challenges.
• Develop solutions for automating reporting and repeatable analysis.
• Visualize data and create presentations in a manner that effectively tells a story across all levels of the organization.
• Evaluate emerging platforms and technologies for potential integration into The Ritz-Carlton Yacht Collection's digital universe.
• Effectively manage contractors, agencies, vendors, and functional teams of employees from all levels of the business in support of departmental objectives.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice.

Competency

Education: BA, BS, or equivalent experience required, MBA or degree in Marketing or Statistics preferred.

Experience: Minimum 5+ years experience in marketing analytics and reporting experience

Skills:

• Knowledge of data capabilities within Salesforce, Tableau, and Adobe Marketing Cloud solutions (AEM, ACS, AAM, Target) is strongly preferred
• Fluent with Google Analytics or any other web analytics tools

• Deep understanding of digital marketing objectives and KPIs, with a focus on demand generation, lead generation, and customer relationship management

• Experience measuring lead generation and brand awareness campaigns using paid search, display, and social on platforms such as Google Ads and Facebook Ads
• Experience with A/B testing and interpreting results

• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), with a strong understanding of Excel (formulas, macros, pivot tables)

• Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact, and resourcefulness to achieve shared objectives
• Flexible, adaptable with the ability to work under pressure to meet deadlines

Work Environment

Works in a typical office environment with quiet-to-moderate noise generated by a computer, printer, fax machine, and light traffic. Occasional overnight travel may be required.

Physical Demands

Requires sitting, standing, walking, bending, and reaching. May require lifting or pushing up to 25 pounds. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office equipment.

Expected Hours of Work

The position is full-time and frequently requires working additional time outside of normal business hours.