Manager, Marketing Measurement

Job Description

Compensation Range: $118,00 - $150,000

Purpose: The Marketing Measurement Manager is a strategic and analytical role responsible for overseeing the measurement, analysis, and optimization of marketing efforts of KFC US to assess its effectiveness.

Key Responsibilities:

- Drive data-driven decision-making through in-depth performance analysis.

- Lead strategic first data growth and enrichment programs.

- Generate regular reports and findings to communicate insights and recommendations.

- Lead efforts in Marketing Mix Modeling.

- Collaborate with cross-functional teams to optimize marketing strategies.

- Utilize your expertise to enhance the overall marketing measurement framework.

Requirements:

- Minimum of 8 years of hands-on experience in performance and analytic data.

- Proven track record in Marketing Mix Modeling (preferred).

- Strong analytical skills and proficiency in data visualization tools.

What's in it for you:

- Exciting challenges in a fast-paced QSR environment.

- Opportunity to shape and drive marketing measurement strategies.

- Competitive salary and comprehensive benefits package.

Join us in revolutionizing our customer insights and marketing through data-driven excellence!

About Us

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world's largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company's restaurant brands - KFC, Pizza Hut and Taco Bell - are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.