Manager, Marketing Operations

With more than $12.3B in funded loans, Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). Kiavi harnesses the power of data & technology to offer REIs a simpler, more reliable, and faster way to access the capital they need to scale their businesses. 

Founded in 2013, Kiavi is committed to helping customers revitalize approximately $25 trillion worth of aged U.S. housing stock and provide move-in ready homes and rental housing for millions of Americans across the country.  We have funded almost $13 billion dollars worth of loans across about 52,000+ projects, becoming one of the nation's largest bridge loan lenders. 

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards: Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. 

• Loans Funded: $12.3+ billion in loans funded 
• Homes financed: 52,000+ projects funded for our customers across the country. 95% of projects have successful exits
• Geography: 31 states + D.C. where we lend to real estate investors so they can revitalize neighborhoods 
• Employees: Over 400 employees

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. For those who prefer to work in-office, we have locations in San Francisco and Pittsburgh. We also plan to use these spaces to bring together teammates to drive creativity and innovation.

We are not approved to hire in the following regions: Arkansas, Delaware, Indiana, Iowa, Louisiana, Mississippi, New Hampshire, or Oklahoma. 

The Role:

Kiavi is searching for a Marketing Operations Manager who can drive operational efficiency and effectiveness in a wide variety of marketing efforts aimed at both new acquisition as well as customer growth. This hands-on role will be responsible for maintaining the systems, processes and data that supports all of Kiavi’s marketing programs. You will report directly to our Head of Marketing and will play a key role in achieving our ambitious growth goals.

Responsibilities:

• Own the MarketingOps Systems & Tooling : Ensure marketing technology is evaluated, selected, implemented and continually enhanced to meet the needs of the marketing department (includes budget and contract processes).
  
• Define Marketing Analytics: Own the accuracy of key system processes including lead scoring, lead routing, UTM tracking, and data syncs between sales and marketing technologies. Ensure that marketing systems are integrated and deployed effectively, including funnel optimization, goal definitions and data tracking for proper measurement.
  
• Email Execution:  Implement marketing automation best practices using Marketo for campaign set-up and email execution as well as support platforms like Drift, G2W, Hubspot, etc.
  
• Provide Reporting & Insights: Partnering with the Senior Marketing Analyst and channel owners, design, build, and automate reporting and dashboards supporting multi-channel campaigns (email, event, webinar, paid ads, etc) across various tools. Illuminate marketing data and insights while making recommendations for optimization.
• Activate Strong Partnerships: Partner with operational counterparts in Sales & Engineering to promote and prioritize joint initiatives. Enhance marketing automation understanding across the business, with emphasis on lead nurturing, lead prioritization, lead routing and drive optimal funnel stage progression.

Qualifications:

• BA/BS degree or equivalent working experience
• 4+ years of experience in Marketing Operations or Campaign Management
• 4+ years experience with Marketo (certifications a plus)
• Experience with B2B marketing technologies (Drift, GoToWebinar, ect.)
• Proficiency with G4, Google Tag Manager and CDP Platforms
• Salesforce & Hubspot experience a plus
• Data driven with experience delivering B2B marketing reporting (Tableau experience a plus)
• Proven success at optimizing systems and processes
• Strong analytical skills. Ability to build, analyze and report operational metrics.
• Strong project management skills, organizational agility, command skills and interpersonal ability to work effectively within a geographically dispersed, multi-functional team
• Highly organized and detail oriented

Kiavi takes a market-based approach to pay, and pay may vary depending on your location. Work locations are categorized into one of three tiers based on cost of labor for that geographic area. These ranges may be modified in the future.

Tier B - $105,000 to $158,000 base + bonus + equity + benefits

Tier C - $100,000 to 150,000 base + bonus + equity + benefits

To find a location’s tier, please refer to https://kiavi.com/compensation. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value of bonus, equity, or benefits.

Benefits and Perks 

• Product Ownership: All employees think like an owner because all new hires are granted stock options. After meeting a service requirement at Kiavi, we offer an extension to exercise options up to 3 years after termination.
• Health Insurance: Our medical, dental, and vision plans are completely free for employee-only coverage, and the company pays 80% of the total premium for dependents.
• Whole-Person Wellness: Anyone can schedule no-cost unlimited virtual therapy sessions, use a monthly subsidy for fitness facilities, and access reimbursements for fertility services.
• Carrot: The leading global fertility benefits provider, built to support employees through their lifelong fertility healthcare journey.
• Retirement Savings. Employees who participate in our “no fee” 401(k) receive an immediately-vested employer match on 100% of contributions up to 3% of compensation. 
• Career Growth: We foster an environment that encourages opportunities to use your voice, do better for our customers and each other, and support your career journey.
• Flexible Time Off: With no cap on the number of days of PTO each year, employees are encouraged to enjoy a well-rounded lifestyle with work, travel, and family.
• Paid Leaves: You’re immediately eligible for up to 12 weeks of paid leave each year to bond with a new child (mothers & fathers) and up to 8 weeks for medical or caregiver leave so you come back ready to deliver high-impact results.
• Remote-First: We win together while still being fully remote, and each employee receives a stipend for their home office setup and a monthly allowance to help with the cost of internet/phone.

Kiavi in the News:

• Comment start HousingWire: 2023 HW Tech100 Winner: Kiavi 
• PropTech Connect: Kiavi Closes $209M To Grow Its Funding Capacity 
• CrowdFund Insider: Kiavi Closes $158M Revolving Securitization of Residential Transition Loans 
• Mortgage Professional America: Real investors’ lender Kiavi achieves milestone  
• Inc Magazine: 2022 Best Places to Work: Kiavi