Manager, Marketing Stores

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
JOB DESCRIPTION
Manager, Store Marketing
PRIMARY PURPOSE
The Manager of North America Store Marketing will support the company's Coach Outlet initiatives capitalizing on strong marketing messages in-line with our global brand transformation. This role is pivotal in developing and implementing marketing campaigns specifically focused on driving foot traffic and sales within stores while also enhancing the overall shopping experience for new and returning customers.
MAIN RESPONSIBILITIES

• Identify, recommend, and execute local/regional marketing initiatives for Outlet stores that align with overall brand strategies and achieve specific performance metrics.
• Become a champion for stores and a central point of contact for all marketing inquiries.
• Write effective creative briefs that are on-brand, seasonally relevant, and compelling. Ensure marketing initiatives are consistent with global brand priorities, newness, promotional moments, site communications, and store merchandising strategies.
• Develop and execute in store and mall partnership advertising plans in key centers. Establishing relationships with mall marketing teams and other local/regional marketing partners and vendors.
• Lead store marketing calls to share updates with field team on a monthly basis.
• Proactively manage projects, schedules, and priorities to ensure cross functional alignment and decisions can made to meet timelines and budget expectations.
• Partner with the Customer Experience and Global Events to provide clienteling scripts, best practices, guidance, inspiration, assets, and approvals, for in store events and key 360 marketing campaign support.
• Lead and execute in center corporate supported events in liaison with North America Experiential team.
• Ensure all marketing materials are produced with high quality, on-time and within budget in collaboration with Global Visual Experience teams.
• Partner with Visual Merchandising, Stores, and Buying teams on 2D support, window amplification, promotional alignment, product assortment and overall creative approvals.
• Research and present ideas to improve Outlet store marketing and be an advocate of change with cross functional stakeholders. Maintaining knowledge and execution of industry best practices for both Retail and Outlet as well as performing ongoing benchmarking with competing luxury brands.
• Provide program recaps to evaluate KPI's and ROI, ensure budget adherence, and inform future strategies.
• Assist Manager, Store Marketing + Wholesale if bandwidth allows and when needed.

THE IDEAL CANDIDATE

• Bachelor's Degree or equivalent experience.
• 4-6 years of marketing experience with knowledge and interest in store marketing.
• Highly organized with a strong attention to detail, an ability to prioritize in a fast-paced environment, project manage multiple projects at once, be flexible and adaptable.
• Ability to self-direct, manage ambiguity and flex to changing business needs.
• Strong sense of urgency with ability to drive the same in business partners.
• Exceptional written and verbal communication skills.
• Ability to build effective partnerships and interact successfully with diverse individuals at all levels.
• Ability to work outside of regular business hours, as needed, to support weekend events, in store visits, window tests, pop ups, etc.
• Positive, high energy, curiosity to learn more and innovate.
• Resourceful, with the ability to work independently and solve problems.
• Strong Computer Skills: Word, Power Point, Excel, Outlook, Project Management Tools, etc.

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]
Visit Coach at www.coach.com.
BASE PAY RANGE $76,320.00 TO $100,000.00
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